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Magic Media Networks, Inc. Subsidiary, Destination Television, Enters Affiliate Agreement With Charter Digital Media

Posted on: Monday, 4 December 2006, 12:00 CST

Magic Media Networks' (OTCBB: MGCN) subsidiary, Destination Television, entered into an affiliate agreement with Charter Digital Media, a national sales representative, with offices in New York, Chicago and Los Angeles, that specializes in digital display-marketing. Charter has rights to provide advertising sales to 2,300 Movie Gallery video stores for their on-premises Movie Gallery Television Network (MGTV). The affiliate agreement also includes Hollywood Video Stores with over 2,000 locations. The combined on-premises networks reach over 30 million visitors monthly, based on a recent Nielsen Survey for Movie Gallery.

The new advertising rights also include MJM Fantasy Sports Networks, an official licensed product of Mark Burnett Productions, and Pro Bowlers Association located in 125 sports bars and restaurant destinations including Jillian's, Fox & Hound and US Army military bases reaching over 2.5 million visitors each month.

Current advertisers on the networks include Coca-Cola, Hershey, 20th Century Fox, Anheuser-Busch, Toyota, Coors and Miller Lite.

Charter Digital's MGTV Network coverage reaches 93% of the top DMAs with 85% high school educated viewers and an average annual household income exceeding $55,000.

Destination Television will provide entertainment content for the networks and expects to obtain appropriate national advertisements creating a potential new revenue stream.

Destination Television's current affiliate networks include Wild Blue Yonder on Frontier Airlines; GETV Network at over 1,300 gaming and racing locations; the Boondoggle Sports Network in over 135 locations; and National Hotel Television Network (NHN) with five affiliates reaching over 235 hotels in the continental U.S.

Charter Digital Media intends to provide suitable advertisers to Destination Television's networks and affiliates and plans to integrate its associations and advertisers with the consortium of affiliated networks.

Gordon Scott Venters, President and CEO of Magic, said, "We're excited about the agreement with Charter and are confident that our unique brand of 'advertainment' will prove a perfect mix for Charter Digital Media's premier networks."

Terence J. Kollman, Charter's President, added, "Charter Digital Media and its networks are 100% onboard with Destination Television. Their 'advertainment' platform is a win-win-win for advertisers, ad agencies and the digital media networks."

"Safe Harbor statement" under the Private Securities Litigation Reform Act of 1995

This release contains forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results, specifically in the areas of future sales growth and profitability. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.

Source: Business Wire

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