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DoubleClick Grows Roster of Social Networking and Consumer Generated Media Clients

Posted on: Monday, 4 December 2006, 15:00 CST

DoubleClick, a leading digital marketing technology and services company, today announced the addition of several new social networking and consumer generated media clients that have implemented DART for Publishers, DoubleClick's hosted, web-based ad management and serving application, and DART Motif, DoubleClick's fully integrated solution for all aspects of creating and managing rich media and video advertising.

Adding to DoubleClick's existing social network customers such as MySpace, Friendster and others, some of DoubleClick's newly acquired relationships include LinkedIn, Alloy Media + Marketing, Bolt Media, Freewebs, Eons.com and Sisterwoman.

"Consumer generated media and social networking are changing the nature of the Internet, and participation -- an early promise of the web -- is key to the success of new media companies," said David Rosenblatt, CEO, DoubleClick. "However, every successful company requires an effective revenue model, and working with so many of the 'who's who' of Web 2.0 companies underscores DoubleClick's role at the nerve center of digital marketing and demonstrates its leadership and commitment to the ongoing success of social media through digital advertising."

"Our philosophy is that advertisers deserve the very best in service and that's why we chose DoubleClick," said Haroon Mokhtarzada, CEO of Freewebs. "The robustness and flexibility of the DART for Publishers and Motif products take advertising to the next level and are well-suited to deliver, target, and measure traditional and altogether new forms of advertising in the user generated space."

"Thanks to our large and growing youth-oriented member base, we needed the most scalable and reliable advertising and rich media solution available," said Aaron Cohen, CEO of Bolt Media. "DoubleClick offered us this peace of mind, along with excellent service and support."

DART for Publishers and DART Motif provide comprehensive digital advertising solutions for leading publishers worldwide. To learn more, please visit www.doubleclick.com.

About DoubleClick

DoubleClick provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results.

Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.

DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1,500 clients.

Source: Business Wire

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