Search Marketing Services Firm Resolution Media Launches QueryMatrix
Posted on: Tuesday, 5 December 2006, 02:49 CST
Resolution Media, a search marketing strategy and integration firm and a unit of Omnicom Media Group, has launched a new service called The Resolution Media QueryMatrix.
The QueryMatrix is designed to enable marketers and agencies alike to leverage Resolution Media's Search-acquired insights across the media spectrum. Now, instead of hiring a Search firm solely to target consumers at the point-of-query, brands can hire a fully integrated interactive marketing firm to implement Search practices in a variety of formats including Consumer-Initiated Media and Digital Content Optimization.
The Resolution Media QueryMatrix maps these service offerings and provides a scalable approach to Search marketing that drives results for clients across multiple platforms. It's a comprehensive approach, with Search as the listening lead as much as the performance marketing trigger.
"We are very excited about Resolution Media's QueryMatrix concept" said David Tan, Director of Marketing and Development at Chicago Tribune Interactive. "By bringing us solutions to harness the power of search in new and innovative ways, Resolution Media is helping us truly close the marketing loop and maximize our return on investment."
"The Resolution Media QueryMatrix was created to help our clients harness the power of Search in new and meaningful ways" said Matt Spiegel, Managing Director for Resolution Media. "As media becomes increasingly disintegrated, digital and portable, a generation of consumers has emerged that demand relevant content instantly. Search has emerged as a means to satisfy the needs of the 'on-demand' consumer and the metric-focused marketer by connecting queries with content in a non-interruptive manner. The Resolution Media QueryMatrix provides a way for our clients to see our service offerings working in concert."
"As the media world evolves, it's crucial for Chicago Tribune Interactive to tap all the opportunities afforded by query marketing. Resolution Media's QueryMatrix helps us make sense of the emerging landscape and identify specific areas of search marketing application and integration." said Mr. Tan.
About Resolution Media: Resolution Media delivers customized business solutions through search marketing strategy and integration. Steeped with experience in Search Engine Marketing (SEM), Pay-Per-Click (PPC), and organic Search Engine Optimization (SEO), Resolution Media leverages its clients' existing content while developing new content and messaging by parlaying individuals' Queries into actionable insights. Its client portfolio includes Bank of America, FedEx, Lowe's, Universal Orlando Resort, XM Satellite Radio, and Discovery Education, among others. Resolution Media is an Omnicom Media Group company (NYSE: OMC). www.ResolutionMedia.com.
Source: Business Wire
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