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BigBand Networks' VOD Edge Enables On-Demand Delivery of HDTV Content

Posted on: Monday, 9 June 2003, 06:00 CDT

CHICAGO--(BUSINESS WIRE)--June 9, 2003--

Demonstration at The NCTA National

Show Underscores Platform Capabilities across a Range of Media and

Services

BigBand Networks, Inc., a leading provider of broadband multimedia platform solutions for broadcast television and on-demand services, is demonstrating edge processing for VOD delivery of HDTV content, here at The National Show, booth #2255.

In the demonstration, BigBand VOD Edge performs QAM modulation and RF upconversion of HDTV content provided from a server via Gigabit Ethernet.

"This demonstration reinforces the power of BigBand Networks' platform solution across media and services, extending the company's leadership in HDTV infrastructure and VOD edge processing," said S.V. Vasudevan, chief architect of BigBand Networks. "In increasingly competitive markets, broadband network operators aim to provide subscribers with the highest quality rich media experiences. BigBand Networks offers solutions that enhance efficiency in terms of economics, time-to-market and management, enabling emerging services such as the extension of HDTV quality to VOD and network-based PVR."

HDTV and VOD are two dynamically growing services that cable operators use to provide subscribers with compelling and distinctive experiences. According to recently released figures from NCTA, more than 45 million homes are passed cable systems that offer broadcast HDTV, growth of more than 20 percent since the first of the year. Market research firm The Yankee Group estimates that VOD was available to nearly seven million digital cable homes (equating to more than 30 million homes passed) at the end of 2002, with expectations for that figure to grow to 37 million digital cable homes by the end of 2006. BigBand Networks provides cable operators with infrastructure solutions that enhance capabilities to provide HDTV and VOD, among other services.

BigBand HDTV

Operators use BigBand HDTV for channel line-up control, to seamlessly include live HDTV and SDTV feeds multiplexed within the same channels. RateShaping(TM) video bit rate adaptation is available to any program of either format. Dynamic switching between SDTV and HDTV feeds, and Program and System Information Protocol (PSIP) data are supported.

BigBand VOD Edge

BigBand VOD Edge performs high density QAM modulation and RF upconversion with flexible support across VOD deployment architectures, transport protocols and legacy QAMs and other resources. It provides a vital component to rapidly, easily and cost effectively launch and scale VOD services, with reliability and capabilities to modify offerings over time.

About BigBand Networks

BigBand Networks, Inc. designs, manufactures, sells and supports platforms for broadband multimedia services. These platforms are built on the company's NativeMedia(TM) technology uniquely capable of communicating and processing video, audio and data in their native formats. The field-upgradeable architecture combines advanced hardware and software technologies, for high performance with agility to optimize for each service supported. This enables network operators to cost-effectively expand revenue-generating offerings of broadcast-quality content and advanced, interactive services. Services supported by the BigBand Networks' platforms include digital broadcast television, HDTV, transport of high quality video, ad insertion, VOD and iTV. The company's customers include Comcast, Time Warner Cable, Cox Communications, Adelphia Communications, Mediacom Communications and Rogers Cable. BigBand Networks is based in Redwood City, CA. For more information on the company, please visit www.bigbandnet.com.

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