• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Research and Markets : The Proliferation Of Video Content Across Yahoo!'s Web Sites Will, According To This Analysis, Most Directly Enhance The Company's Advertising Revenues

Posted on: Friday, 8 December 2006, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c46768) has announced the addition of Spotlight on Television 2.0 Leaders: Yahoo Inc. to their offering.

This innovative report documents how Yahoo! has shifted its orientation from tech-focused Silicon Valley player to media-centric services provider.

Despite a recent retreat from its ambitious agenda to develop original video content for the web, Yahoo! has forged, and is forging, a number of innovative Television 2.0 efforts, which do include the creation of original TV-like programming for the Internet along with ground-breaking distribution of video content produced by others.

The latest example of Yahoo!'s TV 2.0 initiatives came yesterday, when the company announced a pact with CBS to develop microsites featuring video replays and not-available-on-TV footage of that network's vaunted news magazine, "60 Minutes."

The proliferation of video content across Yahoo!'s web sites will, according to this analysis, most directly enhance the company's advertising revenues. Using some fairly modest growth assumptions, this hypothetical analysis indicates that the stepped-up video efforts by Yahoo! could boost the company's revenues by $954 million to $1.7 billion on an annual basis, and that's just in the short-term.

Content Outline:

Introduction and Executive Summary

I. Brief History of Yahoo!

II. Yahoo!'s Business Model

A. Search

B. Marketplace

C. Information and Entertainment

D. Communications and Connected Life

II. Operating and Financial Performance

III. Competition

IV. Yahoo!'s Television 2.0 Efforts

A. Yahoo! Media Group

B. Original Programming

C. Programming Produced by Others

D. Yahoo! Video Search

E. Yahoo! Podcasting

F. Yahoo!Go

G. Broadband Provider Alliances

V. Yahoo!'s Growth Prospects Via Continued Television 2.0 Efforts

About the Author

Index of Tables

Table 1 -- Selected Yahoo! Acquisitions

Table 2 -- Yahoo! International Subsidiaries

Table 3 -- Reach of Yahoo! Broadband Distribution Partners (in mil.)

Table 4 -- Quarterly Growth in Yahoo! Revenue/Active User, Q1 03 to Q4 05

Table 5 -- Yahoo! Growth in Average Number of Active Users, Q1 03 to Q4 05

Table 6 -- Yahoo! 2006 Revenue Projections Assuming Quarterly Growth of 4% in Unique Users and 14% in Average Revenue Per User

Table 7 -- Yahoo! 2006 Revenue Projections Assuming Quarterly Growth of 5% in Unique Users and 15% in Average Revenue Per User

Table 8 -- Yahoo! 2006 Revenue Projections Assuming Quarterly Growth of 6% in Unique Users and 15% in Average Revenue Per User

Index of Figures

Figure 1 -- Yahoo! Unique and Registered Users, Q103 to Q4 05

Figure 2 -- Yahoo! Premium Users Q1 03 to Q4 05

Figure 3 -- Yahoo! Daily Average Page Views, Q1 03 to Q4 05

Figure 4 -- Yahoo! Average Revenue Per User Per Month, Q1 03 to Q4 05

Figure 5 -- Yahoo! Total Revenues Q1 03 to Q4 05

Figure 6 -- Yahoo! Net Income from Operations, Q1 03 to Q4 05

Figure 7 -- Yahoo! Revenues by Type, Q1 03 to Q4 05

Figure 8 -- Yahoo! Domestic versus International Revenue Mix, Q1 03 to Q4 05

Figure 9 -- Yahoo! Worldwide Headcount, Q1 03 to Q4 05

For more information visit http://www.researchandmarkets.com/reports/c46768

Source: Business Wire

More News in this Category