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Major League Gaming and AOL Team to Deliver Video Game Content

Posted on: Tuesday, 12 December 2006, 09:00 CST

NEW YORK, Dec. 12 /PRNewswire/ -- Major League Gaming (MLG), the world's first professional video game league, and AOL announced today that they have launched a co-branded site on AOL's Gamedaily site - http://www.gamedaily.com/mlg - featuring MLG professional gaming content. The site will stream highlights from the Boost Mobile MLG Pro Circuit television series after each episode has aired in its entirety on USA Network, as well as feature MLG pro player profiles and blogs, online tournaments and more.

"AOL recognizes that gaming has become a mainstream form of entertainment and a compelling way to connect with young consumers," said Matthew Bromberg, President and COO of MLG. "By teaming up with AOL to cross-promote content, we're making it easier for this audience to find and enjoy gaming content when and where they want it."

A key part of MLG's efforts to bring competitive gaming to the mainstream is a multiplatform distribution plan to reach the elusive young demographic with content anytime and anywhere they want it. The partnership with AOL extends the reach of MLG content beyond the millions reached via USA Network and the mlgpro.com website.

"As part of our ongoing mission to provide the most compelling content available to video game enthusiasts, we are thrilled to partner with MLG to expand our competitive gaming offering and bring their rich content to our millions of users," said Ralph Rivera, Vice President and General Manager, AOL Games.

Gamedaily.com will stream highlights from each of the seven episodes of the Boost Mobile MLG Pro Circuit TV series, which originally air Saturdays at 10:00 a.m. ET/PT on USA Network. AOL will make the show highlights available after the episode is broadcast on USA Network, and for seven days thereafter on a streaming-on-demand basis at http://www.gamedaily.com/mlg .

In addition, the Gamedaily/MLG co-branded site will also provide other MLG content, including MLG player profiles and information (video, text and photos), links to player blogs on the mlgpro.com website, online tournaments operated by MLG, as well as MLG-branded AOL Instant Messaging (AIM) "Buddy Icons," wallpaper, and other AOL and AIM "Self Expressions."

MLG content will appear throughout the AOL network and AOL content, including previews, reviews, cheats, trailers, downloads, photo galleries and video features, will be available at http://www.mlgpro.com/ .

ABOUT MAJOR LEAGUE GAMING:

MLG is the first professional video game league. By raising video game competition to the level of professional sport, the company is creating a sports media business that provides players, developers, publishers, media partners, and advertisers a unique connection to the video game lifestyle enjoyed by 168 million Americans. With the support of major sponsors, MLG operates a pro tour that makes several stops in major cities across the U.S., exclusively featuring the best gamers in the world. MLG produces a variety of online and broadcast-quality programming that showcases MLG's pros and this exciting new sports entertainment phenomenon. More information can be found at http://www.mlgpro.com/ .

ABOUT AOL GAMES

The top-visited destination on the Web for gaming information, AOL Games houses gaming Web sites that offer exclusive content, programming features and games for every type of player. Games.com provides more than 150 casual and downloadable games from the best game publishers on the Web. AOL's video game destination, GameDaily.com, offers video game news, previews, cheats and original programming such as the interactive "Inside the Game" feature. Visit http://www.aol.com/games for complete details.

About AOL LLC

AOL is a global Web services company that operates some of the most popular web destinations, offers a comprehensive suite of free software and services, runs the country's largest Internet access business, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.

Major League Gaming

CONTACT: Corie Pierce, +1-318-402-3654, or corie@sutherlandgold.com, forMajor League Gaming; or Lori Dolginoff of AOL, +1-212-652-6363, ordolginoff1@aol.com

Web site: http://www.aol.com/games

Web site: http://www.gamedaily.com/mlg

Web site: http://www.mlgpro.com/

Source: PRNewswire

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