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Ex-EDS Exec to Lead Dell’s Global Services: PC Maker is Helping Clients Assemble and Run Computer Networks

December 13, 2006

By Crayton Harrison, The Dallas Morning News

Dec. 13–Dell Inc. has hired former Electronic Data Systems Corp. executive Steve Schuckenbrock to lead its global services business, the computer maker said Tuesday.

Plano-based EDS announced Mr. Schuckenbrock’s departure in May. He was the top sales executive and co-chief operating officer of the computer services giant, and some company observers had considered him a candidate to one day replace EDS chief executive Michael H. Jordan.

But Ron Rittenmeyer was named chief operating officer in May, making him the favorite to succeed Mr. Jordan. EDS never gave a formal reason for Mr. Schuckenbrock’s departure.

At Dell, Mr. Schuckenbrock, 46, will be a senior vice president, reporting directly to CEO Kevin Rollins.

Dell has been trying to build up its services business, helping clients assemble and run the vast computer networks they purchase from the company.

The company reported “enhanced services” sales of $1.4 billion in its most recent fiscal quarter.

Mr. Shuckenbrock’s position is a new role at Dell, company spokesman Dwayne Cox said.

Reached by phone Tuesday, Mr. Schuckenbrock declined to comment, referring questions to Dell.

Mr. Schuckenbrock joined EDS in 2004, when the company bought the Feld Group, a small consulting firm that helped large corporations overhaul their technology operations. He was global chief information officer for PepsiCo Inc. from 1998 to 2000 and global chief information officer for Frito-Lay Inc. from 1995 to 1998.

Mr. Schuckenbrock is a member of office-product retailer Staples Inc.’s board of directors.

Dell has announced a flurry of executive hires in recent weeks, including Sona Chawla, a vice president in Dell’s online business, and Richard Conrad, vice president of worldwide procurement.

Shares of Dell, based in Round Rock, Texas, fell 53 cents to $26.20 Tuesday.

E-mail charrison@dallasnews.com

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Copyright (c) 2006, The Dallas Morning News

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