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PassAlong Networks Partners With Integrity Music to Launch First freedomMP3(TM)-Enabled Digital Music Store

Posted on: Thursday, 21 December 2006, 21:00 CST

PassAlong Networks(TM), developer of digital media innovations and services, in conjunction with Integrity Music, today announced the beta launch of faithMP3, the first freedomMP3(TM)-enabled online digital music store. All music purchased on the faithMP3 site is in MP3 format and plays on all digital music players, including iPods.

PassAlong Networks recently launched the beta-version of freedomMP3 as an alternative solution to the many digital rights management (DRM) problems plaguing the online music industry. An interoperability technology that honors creator and consumer rights, freedomMP3 enables consumers to legally buy MP3 music files and play that music on multiple devices.

"The DRM dilemma is causing consumer confusion and inhibiting the growth of the online music industry," said Scott Hughes, co-founder and SVP of PassAlong Networks and former EMI executive. "FreedomMP3's patent-pending technology allows consumers to conveniently transfer music to their other PCs and play the songs on portable digital music players, including iPods and MP3-enabled cell phones. FreedomMP3 allows music stores like faithMP3 to achieve interoperability without using restrictive DRM technologies."

FaithMP3, which is powered by PassAlong Networks' StoreBlocks(TM) digital store technology, features songs from Integrity Music, a Christian music company. FreedomMP3 balances the rights of both consumers and creators. When consumers attempt to move a freedomMP3-enabled song from a device, they are alerted and asked to confirm whether they want to either "let it go" or "keep it here."

"Integrity Music is always looking for new ways to serve our customers with innovative products and delivery channels. We are extremely pleased to be working with PassAlong Networks to provide content for their solution to ongoing interoperability issues," said Philip Manwaring, Integrity Media's Chief Technology Officer. "We want to offer our customers a legitimate and convenient way to purchase and listen to music regardless of which MP3 player they use."

In addition to being able to play faithMP3-purchased songs on multiple devices, faithMP3 also allows consumers to earn Points when they share music with friends, redeemable for free song purchases.

To visit the beta release of the faithMP3 store, go to http://faithmp3.passalong.com.

About Integrity Music

Integrity Media, Inc. is a privately owned media/communications company headquartered in Mobile, Alabama. Integrity Media produces, publishes and distributes Christian music, films and related products that help facilitate a Christian lifestyle. The company's products are sold primarily through retail stores and direct to consumers throughout the United States and to over 160 other countries.

About PassAlong Networks

PassAlong Networks is a developer of digital media innovations and services designed to enhance the Connected Consumer(TM) ecosystem. PassAlong's B2B2C technology engine provides four key services for the digital media marketplace: StoreBlocks(TM) offers a variety of store-building tools to enable clients to provide their end-consumers with a library of more than 2 million licensed songs and the powerful music referral system, Passing-and-Points(TM); freedomMP3(TM) provides interoperability for digital media files across multiple platforms and devices while promoting a balance of artist rights and media empowerment for both content creators and consumers; OnTour(R) connects fans to detailed, accurate and relevant concert notifications; and Speakerheart(TM) enables artists to seamlessly upload, promote and sell their digital music. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points and Speakerheart are trademarks of PassAlong Networks.

iPod is a registered trademark of Apple Computer, Inc.

 PR Contacts:  Lindsay Cleveland B: 615.425.5864 Skip Franklin PassAlong Networks B: 615.425.5999 Contact via http://www.marketwire.com/mw/emailprcntct?id=4E260FC86EC9D43F  Jeff Fox The Blueshirt Group, for PassAlong Networks B: 415.828-8298 Contact via http://www.marketwire.com/mw/emailprcntct?id=3BF1AFADB8D2AD02  

SOURCE: PassAlong Networks

Source: MARKET WIRE

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