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Images Really Pop on New 3-D Screen

Posted on: Tuesday, 10 August 2004, 06:00 CDT

SAN JOSE, Calif. -- Hoping to spur a 3-D revolution, Sharp Systems of America introduced a new flat-panel computer display Monday that is designed to deliver eye-popping images without the need for special glasses.

Though a handful of lesser-known companies have produced stand- alone 3-D displays for the medical and scientific industries, Sharp's new 15-inch LCD 3-D display is the first to target consumers, analysts say.

The Sharp LL-151-3D display, which costs $1,499, allows users to easily switch between 2-D and 3-D modes. The display has a special layer, which, when turned onto 3-D mode, helps create the illusion of 3-D vision, adding depth to images regardless of whether they were created in 3-D. The special effect is similar to the technology Sharp uses in one of its laptops introduced last year.

A growing number of video games, including ones for cell phones, feature 3-D effects. And software programs that allow users to turn conventional DVD movies or regular digital photos into 3-D images are starting to hit the market, said Ian Matthew, Sharp's 3D business development manager.

Also, graphics chip providers such as Nvidia Corp. and ATI Technologies are developing products that support 3-D images, while Sharp has joined with other companies, including Sony Corp. and Sanyo Electric Co., to create more 3-D applications. Toshiba Corp. announced earlier this year that it, too, was developing a 3-D display technology.

"Everyone believes that this market will move forward toward mass adoption," Matthew said.

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