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Sprint Awards Publicis & Hal Riney Advertising for Local Consumer Division

Posted on: Wednesday, 11 August 2004, 06:00 CDT

OVERLAND PARK, Kan., Aug. 11 /PRNewswire/ -- Sprint has awarded Publicis & Hal Riney the Sprint Local Consumer Solutions account. This contract will complete the company's plans to consolidate all general advertising with the San Francisco-based agency.

(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )

Publicis & Hal Riney will provide the Sprint Local Consumer Division with creative and account-planning services for mass-media advertising. Sprint's local division offers customers a single source for local, long-distance, DSL, wireless and video.

"As Sprint continues to look for ways to better align our business practices, we've chosen to consolidate many of our advertising efforts with Publicis & Hal Riney," said Steve Carter, vice president - Marketing, Sprint Local Telecommunications Division. "Publicis & Hal Riney has a proven track record with Sprint and has been an integral part in creating the success behind our wireless division."

In recent months, the Sprint Business Solutions account also moved to Publicis & Hal Riney. The agency will provide creative, account-planning and media services. Sprint Business tailors wireline, wireless, voice and data solutions for companies of all sizes.

"We're excited to work with Steve Carter and his marketing team to help them achieve their business goals for Sprint Local Consumer Solutions. We're looking to leverage our experience with wireless and business to create synergies for the Sprint brand across all divisions," said Michael Dobak Vice President, Account Director at Publicis & Hal Riney.

Publicis & Hal Riney has been the agency of record for the company's wireless division since 1996. The partnership resulted in a hugely successful, brand-building campaign that first introduced the "Sprint Guy," the brand icon featured in Sprint PCS TV spots who identifies and solves consumers' confusion with wireless services.

Sprint serves nearly 8 million access lines as the incumbent local exchange carrier in parts of the following 18 states: Florida, Indiana, Kansas, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington and Wyoming.

About Sprint

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With more than 61,000 employees worldwide and over $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit http://www.sprint.com/ .

About Publicis & Hal Riney

Publicis & Hal Riney is a full service agency based in San Francisco that has partnered with Sprint for almost seven years. Other clients include Hewlett-Packard, 24 Hour Fitness, Jamba Juice and The San Francisco Opera.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

Sprint

CONTACT: Leslie Letts of Sprint, +1-913-794-3654,leslie.j.letts@mail.sprint.com , or Michael Dobak, Publicis & Hal Riney,+1-415-293-2096, dobak_michael@hrp.com

Web site: http://www.sprint.com/

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