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ADDING MULTIMEDIA Yahoo! Reinvents Internet Search for the Mobile Phone

Posted on: Monday, 8 January 2007, 15:00 CST

Yahoo! Inc. (Nasdaq:YHOO) today launched Yahoo! oneSearch, an entirely new search service designed to give consumers exactly what they want on their mobile device -- instant answers. oneSearch leverages Yahoo!'s deep experience, investment and expertise in search on the desktop as well as relationships with leading content providers to deliver an unmatched mobile search experience for consumers. With this launch Yahoo! expands its mobile Internet leadership.

Yahoo! oneSearch is available to consumers beginning today through the Yahoo! Go for Mobile 2.0 beta. By the end of January 2007, Yahoo! plans to make oneSearch available across the company's Mobile Web and SMS services. Yahoo! oneSearch will roll out in additional country and language versions in the coming months.

"Yahoo! oneSearch changes the mobile search game by fundamentally improving the way consumers' access and use the Internet on their mobile phones," said Marco Boerries, senior vice president of connected life, Yahoo!. "It delivers a mobile-optimized search experience that understands what consumers are looking for and presents answers directly in the results -- not just a list of Web links to PC sites. Yahoo! oneSearch delivers the right results with just one search."

For example, if a consumer wants to see the results of a specific sporting event he just needs to type the name of the team into the search box. The search results would first list the final score of the most recent game and information on the next scheduled game, then additional content including, a team profile and roster, official Web site, sports photos, related news articles, web images, local results and more. To dig more deeply into the results, a consumer would simply need to click on any item or category. For example, to get the box score of the most recent game he can just click on the final score.

Yahoo! oneSearch also includes features designed to make searching as easy as possible for consumers, including remembering previous queries and auto-fill to speed up the entry of common terms. In addition, the service allows for easy navigation to other websites. Consumers can simply enter the name of any company and the link to its site will appear at the top of the search results.

Yahoo! Go for Mobile 2.0

Consumers can download the Yahoo! Go 2.0 beta (http://go.yahoo.com) beginning today on more than 70 mobile devices from major manufacturers worldwide and use it on their wireless network. Yahoo! Go 2.0 is an innovative new application that redefines the mobile Internet experience for consumers through a unique product design, ability to personalize with content from the entire Internet and a reinvention of mobile search. (See release titled "Yahoo! Unveils New Era in Mobile Internet Services with Yahoo! Go for Mobile 2.0")

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo! oneSearch (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!'s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected or planned further implementations of Yahoo! oneSearch described may be delayed, may not ultimately be implemented, or if implemented may not be successful; consumers may not accept or respond as positively to Yahoo! oneSearch as anticipated; and competitors may offer similar competing services. More information about potential factors that could affect Yahoo!'s business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in Yahoo!'s Annual Report on Form 10-K for the fiscal year ended December 31, 2005 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2006, which are on file with the SEC and available at the SEC's website at www.sec.gov.

Source: Business Wire

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