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Axentra and Marvell Offer OEMs and Service Providers the Most Comprehensive Digital Media Platform for Smart Storage Appliances

Posted on: Tuesday, 9 January 2007, 09:00 CST

LAS VEGAS, Jan. 9 /PRNewswire/ -- (CES, South Hall 3, Upper Level, Booth # 30813) -- Marvell and Axentra today announced an integrated, performance optimized digital media solution to CE OEMs and Service Providers (SP). Orion powered media vault appliances, with Axentra's HipServ software platform allow OEMs and SPs to rapidly go to market with a powerful, custom configured, personal digital media appliance that enables consumers to save, show, sync and share their digital media anytime, anywhere, in the home and beyond.

With HipServ, now there is a common home, a simple place for the consumer to save photos, music, video and documents. Content is always available to Windows and Macintosh PCs, enabling the consumer to use their favorite PC applications. Media can be served directly for show on a variety of networked consumer electronics digital media players (DMP) and IP enabled TVs. This same media can sync to various mobile handheld devices (MHD) from MP3 music players, mobile phones, PDAs, and digital cameras. HipServ allows customers to simultaneously share select content with friends and family over any type of broadband Internet connection as well as providing remote access and upload capability to their personal media vault while on the road from any mobile device or at the local internet cafe.

The Marvell Orion family of Media Vault platforms allows users to instantly access rich multimedia and data content throughout the home with Quality of Service (QoS) capabilities that deliver simultaneous, uninterrupted multi-streaming HDTV performance with exceptional price and performance advantages, scalability, networking and smart media processing.

"Marvell is excited about offering the end-user solution that our customers demand, enabling valuable solutions with industry leading price and performance. The HipServ digital media experience makes it simple for consumers to centralize their personal content, enjoy it in the home and share it with family and friends no matter where they are," said Dr. Simon Milner, Vice President and General Manager, Enterprise Business Unit in the Communications and Consumer Business Group at Marvell.

These smart appliances effectively manage home-based content and other devices through one simple user interface that is consistent when operating at home or remotely. Powerful, configurable modules include continuous back up from computers to the appliance. UPnP auto detection in HipServ allows easy connection of peripherals such as Internet Video Cameras, Digital Media Players (DMP) and digital cameras. HipServ's sharing function with Remote Access features allow users to access media or monitor the front door while out on the road. HipServ's Remote Desktop enables a standard Web browser to securely operate the PC remotely to run a Quicken or video application that may only be installed on the PC at home.

"HipServ has been optimized for the Marvell Orion family of Media Vault platforms and will enable CE OEMs and Service Providers to deliver breakthrough personal media capabilities with extraordinary price and performance," said Marc-Antoine Benglia, Chief Executive Officer, at Axentra. "These Media Vault appliances will simplify how you save, show, sync and share your personal digital media."

Benefits for OEMs & Service Providers

Service providers and OEMs that have a comprehensive digital lifestyle strategy can rapidly integrate HipServ into their existing portals and deploy consumer valued next-generation services uniting personal media with infrastructure offerings such as offsite backup, managed services, webcast and pay-per-view service subscriptions, as well as goods and service offerings that increase ARPU. A modular tiered product structure offers affordable cost targets for entry to professional grade packages.

About Axentra

Axentra is the leading provider of digital media platforms for smart appliances. The HipServ platform is the home for your digital life. It is a simple, easy, unified media experience offered to OEM and Service Providers who want to offer the next generation appliances: smart storage -- intelligent NAS, residential gateway -- super router, or intelligent set top box CPE. HipServ offers a modular, scalable, solution that enables consumers to save, show, sync and share their digital media anytime anywhere, in the home and beyond. OEM and SPs can extend and with infrastructure-based systems to deliver enhanced rich media experiences, offer additional products, targeted goods and services. Additional information is available at: http://www.axentra.com/.

About Marvell

Marvell is the leader in development of storage, communications and consumer silicon solutions. Marvell's diverse product portfolio includes switching, transceiver, communications controller, wireless, and storage solutions that power the entire communications infrastructure, including enterprise, metro, home, and storage networking. Marvell may be contacted at 408-222-2500 or at http://www.marvell.com/.

Axentra Media Contacts: Michael Kelly +1 (831) 440-2403 michael@npipr.com Ted Theocheung +1 (650) 331-0674 PR@axentra.com

NOTE: Axentra and Hipserv are trademarks of Axentra. Marvell(R) and the Marvell logo are trademarks of Marvell. All other trademarks are the property of their respective owners.

Axentra

CONTACT: Michael Kelly, +1-831-440-2403, or michael@npipr.com, forAxentra; or Ted Theocheung of Axentra, +1-650-331-0674, or PR@axentra.com

Web site: http://www.axentra.com/http://www.marvell.com/

Source: PRNewswire

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