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Enpocket Engine Selected By Vodafone UK for Mobile CRM; Enpocket's Mobile Marketing Software Supports Key Marketing Channel

Posted on: Tuesday, 17 August 2004, 06:00 CDT

Enpocket, the leading mobile marketing solutions provider, has licensed its mobile marketing software, the Enpocket Engine, to Vodafone UK to deliver marketing and CRM communications direct to the mobile phones of its customers.

Vodafone UK is currently using the Enpocket Engine, the world's most widely used mobile marketing software for SMS (Short Message Service), MMS (Multimedia Messaging Service) and WAP (Wireless Application Protocol), to inform and educate customers of its range of products and services.

The Enpocket Engine has been fully integrated with existing enterprise systems to provide one user interface for in-house mobile CRM.

Vodafone UK selected the Enpocket Engine after a competitive review for its:

-- Analytics and profiling capabilities - Acting on detailed reports of customer behavior, Vodafone UK can set rules and triggers to get the right message to the right customer

-- Scalability - Enpocket Engine handles millions of messages daily, giving Vodafone UK confidence of reliable delivery during peak periods

-- Flexibility - With the ability to handle SMS, MMS and WAP, the Enpocket Engine is a future-proof application

-- Speed of delivery - The full system was rapidly implemented. The user-friendly web interface and wizards system allows Vodafone to rapidly design and deliver tailored communications for core services

"Operators and brands that want to provide high-impact mobile CRM to their customer base need feature-rich software that is capable of detailed segmentation and profiling," said Jonathon Linner, CEO, Enpocket. "Winning the Vodafone UK account after a comprehensive competitive review is a resounding confirmation of the strength of the Enpocket Engine."

Enpocket now provides the preferred technology and solutions to many of the world's leading operators. As well as the award-winning mobile marketing work it has done to boost Orange's mobile Internet revenues, Enpocket also works with companies such as T-Mobile, O2, Vodafone Japan and Elisa (Radiolinja) among others.

About Enpocket:

Enpocket's consumer-driven mobile solutions make marketing more effective. The heart of the offering is the Enpocket Engine, the world's most widely used wireless marketing software. The brain of the system is Enpocket Insight, the richest source of actionable consumer data from campaigns and general mobile usage in the marketplace. Using both, Enpocket Solutions - from advertising to promotions and relationship marketing - optimize relevance and response so that a low cost wireless contact strategy can improve performance across all media channels. Mobile can enhance any marketing program, whether driving sales, developing loyalty or saving costs. To learn more see www.enpocket.com. Enpocket is headquartered in New York and has offices in London, Helsinki, Milan, Los Angeles, Palo Alto and Minneapolis.

Enpocket clients include: Levi's, Nike, McDonalds, Orange, BBC, Volvo, HSBC, Radiolinja, NHS, Turner, Vodafone, Fox, ESPN, ABC, Honda, Sony, Universal Pictures, Expedia, Sonera Zed, Warner Brothers, T-Mobile, Cadbury's, Coca-Cola, P&G, JCPenney, KFC, O2, Doritos, HP, Fidelity, GM, CompUSA and Mastercard.

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