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PassAlong Networks' FreedomMP3 to Include Content Protection Solution By Phoenix Technologies

Posted on: Thursday, 11 January 2007, 06:00 CST

PassAlong Networks(TM), developer of digital media innovations and services, today announced an agreement with Phoenix Technologies(TM) that incorporates Phoenix's content protection solutions into PassAlong's freedomMP3(TM) interoperability platform.

"Interoperability is the key to increasing digital media sales," said Scott Hughes, co-founder and SVP Strategy for PassAlong Networks and former EMI executive. "The challenge is to allow for the reasonable protection of content while fully enabling interoperability. Phoenix's highly effective protection solution assists freedomMP3 in achieving its interoperability objectives."

FreedomMP3 is an interoperability platform that allows digital music to play on PCs, phones and portable digital music players while respecting both consumers' and creators' rights. The protection solution utilized by freedomMP3 was achieved in part through the use of an encryption algorithm from Phoenix Technologies.

FreedomMP3's patent-pending technology establishes rules-based systems that allow consumers to conveniently transfer music to any of their PCs and play the songs on portable digital music players, including iPods and MP3-enabled cell phones. FreedomMP3 accomplishes this without the use of restrictive digital rights management (DRM) technologies.

"FreedomMP3's approach to interoperability is a step in the right direction toward enabling a digital consumer ecosystem," said Tim Bajarin of Creative Strategies. "Utilizing Phoenix's technology makes a lot of sense for PassAlong and freedomMP3."

To visit the beta release of a freedomMP3 store, go to: http://faithMP3.passalong.com.

About Phoenix

Phoenix Technologies Ltd. is the global market leader in system firmware that provides the most secure foundation for today's computing environments. The Company established industry leadership with its original BIOS product in 1979, and today has 149 technology patents, has shipped in over one billion systems, and continues to ship in over 125 million new systems each year. The company's breakthrough solution, TrustedCore, is the only independent firmware that enables hardware vendors to bring secure devices to market with the latest advances in Microsoft operating systems. The PC industry's top builders and specifiers trust Phoenix to pioneer open standards and deliver innovative solutions to help them accelerate time to market, differentiate products and increase profits. Phoenix is headquartered in Milpitas, California with offices worldwide. For more information, visit www.phoenix.com.

Phoenix, Phoenix Technologies, the Phoenix Technologies logo, and Recover Pro are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other trademarks are the property of their respective owners.

About PassAlong Networks

PassAlong Networks is a developer of digital media innovations and services designed to enhance the Connected Consumer(TM) ecosystem. PassAlong's B2B2C technology engine provides four key services for the digital media marketplace: StoreBlocks(TM) offers a variety of store-building tools to enable clients to provide their end-consumers with a library of more than 2 million licensed songs and the powerful music referral system, Passing-and-Points(TM); freedomMP3(TM) provides interoperability for digital media files, including raw MP3 files, across multiple platforms and devices while promoting a balance of artist rights and media empowerment for both content creators and consumers; OnTour(R) connects fans to detailed, accurate and relevant concert notifications; and Speakerheart(TM) enables artists to seamlessly upload, promote and sell their digital music. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points and Speakerheart are trademarks of PassAlong Networks.

iPod is a registered trademark of Apple Computer, Inc.

 PR Contacts: Lindsay Cleveland B: 615.425.5864  Skip Franklin PassAlong Networks B: 615.425.5999 Contact via http://www.marketwire.com/mw/emailprcntct?id=3C9E3B7356DB4715  Jeff Fox The Blueshirt Group, for PassAlong Networks B: 415.828-8298 Contact via http://www.marketwire.com/mw/emailprcntct?id=EC2CA5C53C182491  

SOURCE: PassAlong Networks

Source: MARKET WIRE

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