CBS to Start Showing YouTube Home Videos Briefing: LOS ANGELES

CBS will air amateur videos from Google’s YouTube Web site as part of a push to recast the U.S. television network as a “new media” company. In a campaign called “15 Seconds,” CBS will run a short video made by a YouTube user before the Super Bowl American football final on Feb. 4, the network’s chief executive, Leslie Moonves, said at the International Consumer Electronics Show in Las Vegas. YouTube will hold a contest to broadcast at least one YouTube user-created video on CBS each quarter. The program is part of an effort by Moonves to link CBS with new-media companies like YouTube in the minds of viewers. CBS already sells TV episodes on Google and iTunes and has a “channel” on YouTube.

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