Mark Rothenberg Appointed Vice President of Marketing at Auto Trader Publishing
Posted on: Tuesday, 16 January 2007, 21:00 CST
Norfolk-based Auto Trader Publishing announced today Mark Rothenberg will assume the position of Vice President of Marketing for Auto Trader Publishing. Mark will report to Richard Jamin, President Auto Trader Publishing.
"Mark's extensive marketing background and prior work with AutoTrader.com and Manheim Automotive will certainly contribute greatly to the continued success of Auto Trader Publishing and insure cross divisional synergies with other Cox Enterprises automotive and media businesses," said Jamin. "Mark's experience and talent are a perfect fit for our team."
Mark began his career with Cox Enterprises after the company he co-founded, Lifestyle Marketing Group, was purchased by Cox Enterprises in 1996. Lifestyle Marketing Group was a leading marketing consulting agency, specializing in integrated marketing program development, sales promotion, and event marketing. Since the purchase, Mark has served as Senior Marketing Director working across the entire portfolio of Cox Enterprises businesses.
Mark holds a BA from Monmouth University and has done graduate work at New York University and the Harvard Business School. He is an Adjunct Professor of Marketing at the Stern School of Business, New York University.
About Auto Trader Publishing
Auto Trader Publishing was formed in March 2006 when Cox Enterprises, Inc. and Landmark Communications announced a division of partnership assets in Trader Publishing Company, the nation's leading producer of specialty title classified advertising publications. In the agreement, Cox assumed control of Trader Publishing's automobile-related publications and companion websites. Auto Trader Publishing is one of three entities that are part of Cox Auto Trader. The other two are AutoMart, Inc., which is based in Detroit, and AutoTrader.com, which is based in Atlanta and is 87.9% owned by Cox Enterprises.
Source: Business Wire
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