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Mexicana De Aviacion Launches Its New and Efficient Internet Site

Posted on: Wednesday, 17 January 2007, 06:00 CST

MEXICO CITY, Jan. 17 /PRNewswire/ -- Mexicana de Aviacion, the leading airline in Mexico, announced today the launch of their new Internet site. The site is not only more efficient but also designed for customers in both Mexico and the rest of the world so that they can be part of the Mexicana experience. The site offers reservation services and ticket and national VTP purchasing and also provides different service options and useful information for its users.

Based on customers needs, mexicana.com has implemented a new and efficient sales method, easy access and reliable service:

* Mexicana.com has the ability to display the selected travel dates and flights as well as three days prior and three days after in the same screen * Customers can then select the most economic option or the one that best suits their traveling needs according to the dates and times displayed

With this added functionality, Mexicana is the first and only airline in Mexico to offer its customers this practical approach in its web site, which responds to the high daily transaction demand that represents close to 12% of its direct sales.

Mexicana's innovative web site is characterized by being a very interactive and friendly internet site that allows customers a simple way of purchasing tickets and obtaining information on the latest promotions, exclusive fares and attractive deals.

In addition, the content of the site has been reorganized in a way that customers can easily find information about Products; Promotions; Distinguished Clients (exclusively for clients who belong to Mexicana's loyalty program); Corporate Information, Executive directory and Sales Offices listings. There is also a section with essential information that customers should be aware of while preparing for their flight, such as special required documents and security regulations. Within the offered online services other than reservations and sales offered, customers have the possibility to retrieve their invoices and print their domestic flight boarding passes. Furthermore, customers can also obtain flight status, itineraries, pay previously generated reservations, redeem miles and access our online customer service.

This project was developed in accordance to Web based standards such as HTML, XML, Java, J2EE and Web Services; and uses cutting-edge technology such as Spring and Struts Frameworks. The multi-layered architecture of the site benefits from the server being infiltrated with Oracle (OAS10g) applications, which are configured with the highest available scheme guaranteeing service to its users. It also has a balanced layout that allows a uniform distribution of the website, delivering a better performance even with high volume access.

The way the Website is structured makes possible to have the integration of different internal and external systems, thanks to its services-oriented architecture (SOA), which aims to provide a better variety of online products and services.

Currently Mexicana is the only airline in Mexico who has developed a web site with these characteristics, and Mexicana becomes a part of a select group of world-renowned airlines that offer this service. The site offers effortless navigation with a user-friendly consistent interface, allowing an interaction that results in customer satisfaction in one brief session.

With this initiative, Mexicana de Aviacion continues to be at the forefront and uphold its leadership position through its modern and innovative Internet site that offers the efficiency and personalized attention that its customers expect.

About Mexicana de Aviacion

Mexicana de Aviacion began its operations more than 85 years ago and it is therefore the airline with the fourth longest tradition in the world. Currently, it is the airline with the most extensive international coverage from Mexico and the leading transportation company between Mexico and the United States. From its operations hub in Mexico City International Airport, Mexicana flies to around 50 destinations in North, Central, and South America and the Caribbean. Its code share agreements with leading international airlines, such as American Airlines, Lan Chile, Iberia, Japan Airlines, Lufthansa, and Qantas, among many others, represents a great benefit for its passengers with the accumulation and redemption of miles, access to its executive lounges, a range of connection possibilities and coordinated schedules with an extensive route network that covers a large portion of the world. Having the most modern fleet in the world (6.3 years on average) has allowed it to maintain one of the highest on time performance levels, with 90% reliability, and enabled it to reach the highest utilization rate of its Airbus fleet, with an average daily operation of 12:07 hours. Mexicana has the best maintenance base in Latin America. And for the second consecutive time its been recognized with the World Travel Awards 2006 as the best Business Class in Mexico and Latin America, in addition to receiving the award as the leading airline for nine consecutive years in the same region. On July 1st, 2005, Mexicana launched its low-cost airline, Click Mexicana, which offers the most competitive fares and schedules. Click offers domestic flights from Mexico City to 16 destinations out of its 23 routes. Click fleet is comprised of 12 Fokker 100 aircraft with state-of-the-art equipment with the most advanced technology available in the industry. For more information visit: http://www.mexicana.com/ and http://www.clickmx.com/

Contact: theresa.bravo@mexicana.com.mx

Mexicana de Aviacion

CONTACT: Theresa Bravo of Mexicana de Aviacion, +1-310-258-0395,theresa.bravo@mexicana.com.mx

Web site: http://www.clickmx.com/

Web site: http://www.mexicana.com/

Source: PRNewswire

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