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Special Ops Media Named Interactive Marketing Consultant for Tribeca Enterprises, Parent Company of The Tribeca Film Festival

Posted on: Tuesday, 23 January 2007, 12:00 CST

NEW YORK, Jan. 23 /PRNewswire/ -- Tribeca Enterprises, the parent company of the Tribeca Film Festival and Tribeca Cinemas has named Special Ops Media (SOM) as an interactive marketing consultant. SOM will help shape the advertising/marketing strategy for the Tribeca Film Festival's website, to both drive advertiser and user traffic, with the goal of transforming the site into a 365 day-a-year online destination.

Special Ops Media has been a long-time partner with both mainstream and independent cinema companies, with industry clients that include Universal Pictures, Focus Features, Lionsgate Entertainment and 20th Century Fox. A full-service interactive agency that has achieved a national reputation for their expertise in online marketing & strategy, online media (planning and buying), creative services and online publicity, SOM will be consulting with Tribeca Enterprises on three primary areas: Website Marketing/ Partnership Expansion, Website Redesign Consulting and Advertising Strategy.

"As Tribeca expands its year-round activities, creating a 365 day-a-year destination website will be a top priority," said Jon Patricof, Chief Operating Officer of Tribeca Enterprises. "We look forward to creating a media experience centered around the spirit and ethos of the Tribeca Film Festival and the Tribeca brand."

"Special Ops has deep roots in the New York City film community, so we are particularly pleased to be working with Tribeca Enterprises," said Jason Klein, SOM's President and co-CEO. "We look forward to making the Tribeca website synonymous with the best of independent film-not just annually, but on a year-round basis."

About Special Ops Media

Special Ops Media (SOM) is a full-service interactive agency that provides clients with the opportunity to have all of their online needs serviced within a single organization. SOM has achieved a national reputation for their expertise in online marketing & strategy, online media (planning and buying), creative services and online publicity. SOM's highly original and well- orchestrated digital campaigns employ viral initiatives, guerrilla marketing and other grassroots tactics, in addition to traditional interactive advertising methods. Since its founding in 2002, SOM has created and managed innovative and attention-grabbing campaigns for a wide variety of major national and international brands including, but not limited to: Puma North America; The Coca-Cola Company; Penguin Publishing; Dell Computer; MTV, Showtime and Clearasil; Universal Pictures: Focus Features; Lionsgate; Paramount (theatrical and DVD releases); major record labels such as Geffen, Capitol, and Columbia, and video game publishers including Ubisoft, Rockstar Games and Atari. In less than four years, SOM has expanded enormously, and currently employs more than 70 professionals in their New York City and Los Angeles offices. For more information, please see http://www.specialopsmedia.com/.

About Tribeca Enterprises

Tribeca Enterprises is a diversified multi-platform media company located in New York City. Established in 2003 by Robert De Niro, Jane Rosenthal and Craig Hatkoff, the company currently operates a network of branded entertainment businesses including the Tribeca Film Festival, Tribeca Cinemas, and Tribeca Online. The Company's mission is to provide artists with unique platforms to expand the audience for their works and to broaden the access point for consumers to experience independent film and media.

The sixth annual Tribeca Film Festival will run from April 25 - May 6, 2007.

Press Contacts: The Morris + King Company Lane Buschel / Andy Morris 212-561-7454 / 212-561-7465 lane.buschel@morris-king.com andy.morris@morris-king.com

Special Ops Media

CONTACT: Lane Buschel, +1-212-561-7454, lane.buschel@morris-king.com, orAndy Morris, +1-212-561-7465, andy.morris@morris-king.com, both of The MorrisKing Company, for Special Ops Media

Web site: http://www.specialopsmedia.com/

Source: PRNewswire

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