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MusicPlusTV.Com Exploits Viral Video Sites Brightcove, Veoh Networks, Revver and YouTube

Posted on: Wednesday, 24 January 2007, 09:00 CST

MusicPlusTV.com announced today an audacious new viral marketing campaign, uploading its fully licensed and original video content on popular user-generated sites such as Brightcove, Veoh Networks, Revver and YouTube. The bold move aims to extend MusicPlusTV.com's reach, connecting with the various video websites' collective audiences to ultimately increase MusicPlusTV.com's traffic.

Following the previously announced distribution agreements with Windows Media Guide, Akimbo and Tvext, MusicPlusTV.com is continuing its commitment to creating truly dynamic content, open and compatible to a wide variety of distribution platforms. From user-generated portals to high-definition television syndication, MusicPlusTV.com continues to revolutionize digital media distribution.

"The reality of digital content distribution in the new-media era demands a creative, long-term strategy to succeed," explains CEO and Co-Founder Marc Cubas. "MusicPlusTV.com spent the past three years producing some of the best music video/television content available anywhere and we would be doing a disservice to the talent we work with if we didn't use as many outlets for distribution and syndication as possible."

MusicPlusTV.com selective programming demands constant dialogue with the tastemakers of the new generation. While portals such as Myspace and YouTube are good for fans to find content for bands they are already aware of, no other site has the ability to introduce new artists with the impact of a live television network.

"What sets us apart isn't just the quality of our video content," says Henry Goldman, Director of Business Development. "It's the fact that we can produce quality content at such a high volume with so low an overhead, and then broadcast it live twenty-four hours a day. MusicPlusTV.com is overflowing with videos that audiences can't find anywhere else, so it just makes sense to employ other channels for distribution."

With over 4,000 hours of original shows, interviews and live concert footage, MusicPlusTV.com draws from an unparalleled library of video content. The open-ended move aims to divert traffic back to www.musicplustv.com in time for the new website launch, which will house all of MusicPlusTV.com's archived content.

About MusicPlusTV.com

MusicPlusTV.com capitalizes on the power of the internet to deliver original, entertaining video content while intimately connecting artists and entertainers to a global audience. MusicPlusTV.com's web portal features a live video stream broadcasting 24 hours a day, a complete on-demand library of video content, and an interactive, community based-interface that appeals to viewers and artists alike. Catering to a growing generation of consumers who demand fresh programming, MusicPlusTV.com has an innovative business model which includes revenues from advertising, content licensing, brand integration, event sponsorships and digital distribution. Visit www.musicplustv.com for more information.

Source: Business Wire

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