NEC Electronics America Showcases Full-Service COT, Cell-Based ASIC and Gate Array Expertise at DesignCon 2007

DESIGNCON 2007, SANTA CLARA, Calif., Jan. 29 /PRNewswire/ — Demonstrating its broad range of ASIC and system-on-chip (SoC) offerings, NEC Electronics America, Inc. will showcase its full-service customer-owned tooling (COT), cell-based ASIC and gate array products at the DesignCon 2007 conference and exhibition, running this week from January 29 to February 1, at the Santa Clara Convention Center, booth #409. A leading integrated device manufacturer, NEC Electronics America will highlight the innovative packaging options, advanced IP cores, proven design methodologies and expert design and manufacturing supply chain services available to customers.

In addition, Kazu Yamada, vice president and general manager of NEC Electronics America’s Custom SOC Solutions strategic business unit, will participate in a panel titled, “Why Are We Still Designing Like It’s 1992.” The panel will be held in the convention center’s theater on Wednesday, January 31, from 10:30 to 11:45 a.m. Admission to this event is complimentary.

   Visitors to the NEC Electronics America booth at DesignCon can:    — Play with today’s hottest gaming systems, the Microsoft Xbox(R) 360 and      the Nintendo(TM) Wii(TM). Marvel at the graphics performance enabled by      NEC Electronics’ embedded DRAM technology.   — Experience how NEC Electronics’ full range of ASIC products and design      and manufacturing supply chain capabilities benefit companies      developing both ASICs and ASSPs.   — Discover silicon-proven IP that will speed development time and reduce      costs for their differentiated automotive, storage, digital AV,      networking and industrial systems.   — See reference designs featuring versatile PCI Express(TM) and USB 2.0      solutions based on NEC Electronics’ proven serializer/deserializer      (SerDes) technology.   — Understand the potential for NEC Electronics’ gate arrays in a broad      range of applications-more than 200 tape-outs per year can’t be wrong.   — Find out how to reduce leakage and dynamic power without sacrificing      performance using NEC Electronics’ low-power design support and the new      CB-55L, an advanced, low-power 55-nanometer cell-based ASIC product.   — Learn how to solve ASIC timing closure issues with early root cause      identification.   — Schedule a lunch-and-learn meeting to discover how NEC Electronics’      design experts can help you meet design goals through leading-edge      design flows, methodologies and support services.   — Enter a raffle to win an Xbox 360 video game and entertainment system.      With a graphics controller powered by NEC Electronics’ eDRAM, the Xbox      360 system delivers exceptional graphics performance. The raffle will      be held at 6:00 p.m. on January 31, 2007. Entries are limited to one      per person, and participants need not be present to win.    About NEC Electronics America, Inc.  

NEC Electronics America, Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of NEC Electronics Corporation , a leading provider of semiconductor products encompassing advanced technology solutions for the broadband and communications markets; system solutions for the mobile, PC, automotive and digital consumer markets; and multi-market solutions for a wide range of customer applications. NEC Electronics America offers local manufacturing in Roseville, California, and the global manufacturing capabilities of its parent company. In the Americas, NEC Electronics America markets and sells industrial-type active-matrix LCDs modules from NEC LCD Technologies, Ltd., a global leader in innovative display technologies. More information about the products offered by NEC Electronics America can be found at http://www.am.necel.com/ .

NOTE: NEC Electronics is either a registered trademark or trademark of NEC Electronics Corporation in the United States and/or other countries. All other registered trademarks or trademarks are property of their respective owners.

NEC Electronics Corporation

CONTACT: Klaudeen Shemirani of NEC Electronics America, Inc.,+1-408-588-5402, or Klaudeen.shemirani@am.necel.com; or Jessica Kerr of PorterNovelli, +1-408-369-4637, or jessica.kerr@porternovelli.com, for NECElectronics America, Inc.

Web site: http://www.am.necel.com/