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IFILM Presents Its 6th Annual Super Bowl Commercial Site

Posted on: Monday, 29 January 2007, 18:00 CST

LOS ANGELES, Jan. 29 /PRNewswire/ -- For the 6th consecutive year, IFILM is delivering its comprehensive online guide to everything Super Bowl advertisements. The annual "IFILM Super Bowl Site" is offering fans the first opportunity to see Super Bowl XLI commercials online as they post immediately after they air during the February 4 telecast on CBS beginning at 6:25pm EST. IFILM is also featuring an archive of Super Bowl advertisements from the 2002-2007 seasons. The Super Bowl site is available at http://www.ifilm.com/superbowl.

"IFILM is already recognized as the site that captures the most important pop culture video events on the web, and draws the biggest audiences to them. As the biggest event of its kind, this year we're expecting over ten million people to come and watch Super Bowl ads on IFILM. Our audience will be choosing their favorite Super Bowl spot, just as they have on IFILM in each previous year. It's going to be a huge event," said Blair Harrison, IFILM.

As part of IFILM's Super Bowl Site, every commercial aired during the 2002-2007 championship seasons is also available. IFILM has organized the highest viewed of these ads and Parachuting with Bud Light and Nationwide's Fabio Fantasy rank as the most popular commercials ever. Also included on the site is a collection of alternate and banned and uncensored Super Bowl advertisements. These clips have never been broadcast on TV and can only be seen online.

Throughout the Super Bowl, IFILM editors will be live blogging and selecting some of the best Super Bowl advertisements of 2007 as they air. Users can then share and embed these commercial picks and the most viewed advertisements. IFILM has also built a blogger toolkit which is available to help embed commercials into personal blogs or link to commercials from the site.

About IFILM

IFILM (http://www.ifilm.com/) is a leading online destination for user-generated and professionally produced content, providing the internet's most diverse and compelling selection of short and long-form videos. With one of the industry's largest online video collections, IFILM's media library includes movie trailers, music videos, short films, TV clips, video game trailers, action sports content, and its renowned user-generated 'viral videos' collection. Through its broad network of distribution partners, IFILM content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and almost every mobile video service. IFILM also offers effective brand-building programs for major consumer advertising partners. The company recently launched its first television series, the popular "WebJunk 20," in collaboration with VH1. IFILM is owned and operated by MTV Networks. IFILM (http://www.ifilm.com/) is a division of Viacom, Inc.'s MTV Networks.

IFILM

CONTACT: Karin Olsen, +1-310-497-0052, karin@amazonpr.com; or MelissaZukerman, +1-323-658-1555, melissa@pcommgroup.com, both for IFILM

Web site: http://www.ifilm.com/http://www.ifilm.com/superbowl

Source: PRNewswire

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