A Perfect Match: Blue Nile Weds Google Checkout(TM) for Valentine’s Day
SEATTLE, Jan. 31 /PRNewswire-FirstCall/ — Just in time for Valentine’s Day, the second-most popular time of year for engagements, Blue Nile (http://www.bluenile.com/) announced today the launch of Google Checkout(TM) (http://checkout.google.com/), a checkout process that makes online shopping faster and more convenient.
As a special benefit, from February 1 through February 15, Google Checkout users will receive $10 off purchases of $30 or more on Blue Nile purchases. Best of all, no special registration is necessary, and there are none of the delays that come with rebates — users will automatically see the credits applied as they make their purchases.
“Blue Nile already offers the best in quality, customer service and value when finding the perfect diamond or fine jewelry gift,” said Blue Nile CEO Mark Vadon. “By working with Google Checkout we can provide customers with an enhanced checkout service that makes shopping at Blue Nile an even better experience.”
Google Checkout helps shoppers by giving them the ability to enter their basic information, such as shipping and payment information, only once. Thereafter, when checking out at any store, such as Blue Nile, that offers Google Checkout, shoppers can simply enter their login information to complete their purchase. This enables shoppers to eliminate an average of 15 steps from the online checkout process.
About Blue Nile Inc.
Founded in 1999, Blue Nile is the leading online retailer of diamonds and fine jewelry. It has built a well-respected brand by providing consumers with a better way to buy diamonds and fine jewelry. Blue Nile has established some of the highest quality standards in the industry and provides consumers with in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Blue Nile Web site showcases thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at http://www.bluenile.com/, http://www.bluenile.ca/ and http://www.bluenile.co.uk/. Blue Nile’s shares are traded on the Nasdaq National Market under the symbol NILE.
NOTE: Google and Google Checkout are trademarks of Google Inc. in the United States and/or other countries.
Blue Nile Inc.
CONTACT: John Baird of Blue Nile Inc., +1-206-336-6755, orjohnb@bluenile.com
Web site: http://www.bluenile.com/