Blackhawk Network Names MWW Group Public Relations Agency Of Record
Posted on: Wednesday, 31 January 2007, 12:00 CST
SAN FRANCISCO, Jan. 31 /PRNewswire/ -- MWW Group (http://www.mww.com/), one of nation's top ten public relations firms, today announced that it has been retained by Blackhawk Network, a leading prepaid and payments network. The company is a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. To position the brand in the consumer and business-to-business markets, MWW Group will provide a full complement of services such as corporate positioning, media relations, executive communications, materials development, occasion-based event support and product launch management.
Blackhawk Network, a subsidiary of Safeway Inc., touches 135 million consumers per week through the 60,000+ grocery, convenience, drug and mass market stores in the network. Blackhawk Network's card-based financial solutions take advantage of this network to give consumers and businesses unique, but easy-to-use prepaid products.
"Blackhawk Network is the clear leader in the prepaid products and services space. The company is the industry standard because it continues to develop innovative card-based offerings that allow their partners to generate incremental revenue for the bottom line, and bring consumers back into their stores," said Michael W. Kempner, president and CEO of MWW Group. "Our experience in building and elevating brands will serve us well in our work for Blackhawk Network. The company has a compelling story to share, and we look forward to working closely with Blackhawk Network to craft and tell that story."
About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Blackhawk Network develops unique products in easy-to-use formats and delivers them to consumers through an exclusive retail network of leading grocery, mass convenience, drug and specialty retailers. The network includes more than 60,000 store fronts and reaches more than 135 million consumers each week. Headquartered in Pleasanton, California, Blackhawk Network has offices in the United States, Canada and the United Kingdom.
About MWW Group
In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. Additionally, for three out of the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc.; Amazon.com; FreshDirect; Trans World Entertainment; Scottish Enterprise; Verizon; Oxford Health Plans; Roche; The Mills Corporation; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies . For more information on MWW Group, visit http://www.mww.com/.
MWW Group
CONTACT: Chris Savarese, MWW Group, +1-201-964-2405, csavarese@mww.com
Web site: http://www.mww.com/
Source: PRNewswire
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