Yahoo Plans New Sites Briefing: SUNNYVALE, California
February 1, 2007
Yahoo said it planned to build individual Web sites around 100 entertainment “brands” this year that would pull together content from its sprawling array of online properties. The effort, called Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment. Vince Broady, head of games, entertainment and youth at Yahoo, said Tuesday that the company had a wealth of entertainment content, but that finding material about a specific attraction was not always intuitive.
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