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AdSpace Networks, Inc. Joins IBM's ISV Advantage Initiative to Help SMB Customers in the Retail Industry

Posted on: Monday, 30 August 2004, 06:00 CDT

AdSpace Networks, Inc., a provider of products and services for digital media networks, has joined IBM's ISV Advantage Initiative, a program designed to provide independent software vendors (ISVs) with technical and marketing support to help meet the specific needs of small and medium business (SMB) customers.

AdSpace Networks provides a complete solution for digital media networks that market, inform, communicate and entertain in any retail environment, enabling merchandisers to target their messages to specific audiences and increase sales and customer satisfaction.

"Enabling AdSpace's solution, CoolSign, on IBM's WebSphere* Internet infrastructure software will help AdSpace Networks expand into the SMB market faster and more effectively than is possible with proprietary platforms," said Lou Giacalone, Co-Founder and Executive Vice President, AdSpace Networks, Inc.

"Medium-sized businesses are seeking open and dependable solutions that are cost effective and easy to maintain," said Buell Duncan, general manager, ISV & Developer Relations, IBM. "We are pleased that AdSpace has joined ISV Advantage and recognize the value of working together to best meet our joint customer needs in the retail industry."

The IBM WebSphere family includes products that are designed and priced specifically for small and medium businesses -- easy to install and manage, scalable to grow with a business, rich in functionality, and based on open standards to allow integration with existing software and hardware platforms.

AdSpace Networks will also work closely with IBM to expand its presence in target vertical industries through various co-marketing and sales activities.

ISV Advantage is administered by PartnerWorld for Developers, the developer resource for IBM Business Partners. It is a worldwide program designed to help software developers reach broader markets, lower their costs of doing business, and take their products to market faster. For more information, visit http://www.ibm.com/partnerworld, or call 1-800-426-9990 in North America, 1-770-863-2048 outside North America.

About AdSpace Networks, Inc.

Founded in 1998, AdSpace Networks is creating the standard for the distribution, display and control of digital media in public spaces. AdSpace's proprietary, patent-pending technology, CoolSign(R), offers advertisers and retailers a new way to quickly and dramatically reach targeted audiences by delivering advertising and merchandising messages to electronic displays via high-speed networks. Our customers include such industry leaders as Macy's, Nike and Gap Inc. For more information visit AdSpace's Web site, www.coolsign.com.

* IBM, the IBM Business Partner emblem, DB2, DB2 Universal Database, PartnerWorld and WebSphere are trademarks or registered trademarks of IBM Corporation in the United States, other countries, or both.

 Contact: Angie Deacon AdSpace Networks 877-772-3772 adeacon@coolsign.com

SOURCE: AdSpace Networks

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