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JupiterResearch Reports That 22 Percent of Online Teens Watch Videos on the Internet Weekly or More Frequently

Posted on: Monday, 5 February 2007, 09:00 CST

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that 53 percent of online teens watch video on the Internet occasionally and 22 percent of them view video weekly or more frequently. A new report from JupiterResearch, "Teens and Online Video: Understand Young Viewers to Target Them Effectively," provides recommendations for programmers and marketers on how to effectively reach these young, frequent online video viewers.

"Younger consumers tend to be extremely savvy about online media so it's not surprising that teens are making significant use of Internet video," said Joe Laszlo, Senior Analyst and Research Director with JupiterResearch. "Moreover, teen frequent video viewers tend to be both active online and socially influential. For example, 47 percent of them buy products and services online, compared with the 33 percent of online teens overall who make such purchases."

Like their adult counterparts in the online video audience, teens rely on the recommendations of friends to help them find video on the Internet. Forty-four percent of teen online video viewers usually find the programs they watch based on friends' recommendations via online or off-line channels. Other popular means of discovering online video include personal blogs and social networking sites like MySpace, as well as search engines.

"Teen-oriented online video services will prove lucrative, but firms offering them must proactively address parental and privacy concerns to be successful," said David Schatsky, President of JupiterKagan. "Marketers need to balance teens' propensity to share with the imperative to protect privacy, while offering content of interest to this young audience."

To download a podcast of a detailed discussion about this new JupiterResearch report, please visit http://podcasts.jupiterresearch.com/index.html#TeensOnline.

The complete findings of this report and recommendations for media programmers are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology, visit www.jupiterresearch.com/bin/item.pl/methodology or email press@jupiterkagan.com to request a detailed methodology statement. For additional information on this report or JupiterResearch's Television and Filmed Entertainment research service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupiterkagan.com.

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.

Source: Business Wire

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