Internet Broadcasting Posts Blogs From the Pluck BlogBurst Syndication Network on Its National Platform of TV Station Web Sites
At the 2007 Digital Media Summit, the fusion of old and new media continued its momentum today as Internet Broadcasting, the nation’s largest publisher of TV station web sites, and Pluck™ Corporation, a pioneer in social media technologies, announced that Internet Broadcasting has begun distributing blog content from the Pluck BlogBurst Syndication Network™ to its broadcast partner web sites. Internet Broadcasting publishes web sites for more than 70 of America’s premier broadcasters, including NBC, Cox Television, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek and Meredith Broadcasting.
“Working with Pluck, our broadcast partners can easily share the unique and valuable perspectives of a broad set of reputable bloggers with their audience,” said Clayton Rose, EVP of Business and Corporate Development of Internet Broadcasting. “In addition, the new service provides another vehicle for our broadcasters to offer compelling, targeted and locally relevant advertising opportunities.”
Internet Broadcasting produces web sites for TV stations, which reach more than 13 million unique visitors monthly in each of the top 25 U.S. markets. Known for its interactive expertise and innovation, Internet Broadcasting is syndicating BlogBurst blogs across its partner web sites for a richer user experience with interesting, educational and entertaining content, while creating increased targeting capabilities for its advertising partners.
“In the past few months we’ve seen traditional media, publishing and broadcast companies embrace social media technologies like never before,” said Dave Panos, CEO of Pluck. “Working with Internet Broadcasting, we are helping broadcasters create a more participatory experience to help expand interactions and audience viewing hours.”
About Internet Broadcasting:
Internet Broadcasting is the nation’s largest publisher of TV station web sites. The company publishes more than 70 sites for America’s premier broadcasters including NBC, Cox Television, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, and Meredith Broadcasting. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it the largest publisher of local news online. The company is headquartered in Minneapolis with offices in New York, Chicago, and San Francisco. For more information, visit www.ibsys.com.
About Pluck Corporation
Pluck Corporation’s social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include Gannett, Hearst Corporation, Meredith and The Washington Post. The privately held company is based in Austin, Texas with funding from Austin Ventures, Mayfield Fund and Reuters. More information on Pluck offerings can be found at www.pluck.com.
Pluck and BlogBurst are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.