Webmaster Radio Podcast Communicator Unites the Webmaster Community at the Desktop
Posted on: Thursday, 8 February 2007, 12:00 CST
FT. LAUDERDALE, Fla., Feb. 8 /PRNewswire/ -- Webmaster Radio has partnered with OTOlabs, a One to One Interactive company, to bring the Webmaster Radio Podcast Communicator to the webmaster and Internet business community. This innovative Branded Desktop Application (BDA) has opened new doors of communication for WebmasterRadio.FM extending its website's features directly to the desktop for continuous streaming audio and user interaction through an IRC chat channel.
Developed and managed using OTOlabs' proprietary ThinkDesktop(TM) platform the Webmaster Radio Podcast Communicator connects users to Webmaster Radio's internet business radio shows hosted by some of the biggest names in the internet business world. The application allows users to listen to show podcasts right from their desktops and chat with show hosts and one another live through a built in IRC chat channel.
"The Branded Desktop Application was something we were already exploring when we entered this relationship. As a method of distribution, it's perfect for maintaining and growing our listenership while increasing the interactive aspect of the relationship with our end users," said Daron Babin, Co-Founder, WebmasterRadio.FM. "This has been a natural side effect of this platform and of course...one we desired."
The Podcast Communicator takes seconds to install and provides endless radio programming by allowing users to play Webmaster Radio directly within the application. It launches on the desktop as the computer boots up and seamlessly links to Webmaster Radio's weekly radio programs like SEO Rockstars, Hats Off!, and RainMaker. The Podcast Communicator sends users alerts when new content is available and allows users to access archived shows and a photo library of hosts, guests and events that's constantly updated. Additionally the application allows users to chat with each other and with radio show hosts through an IRC channel.
"With the Podcast Communicator, we've helped Webmaster Radio create a deeper user brand experience that will increase user interaction over longer periods of time. Our BDA makes it easy for webmasters and the internet business community to stay in touch with breaking industry news, hot trends, technological developments and of course industry entertainment," said Mitchel Ahern, Director of Product Management, OTOlabs. "Together Webmaster Radio and OTOlabs are changing the way podcasting is done."
About WebmasterRadio.FM
WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" and "DishyMix" with host Susan Bratton, ad:tech Chair Emeritus and CEO of Cendara, Inc.; "The Daily SearchCast" featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM's live content, or to check out the show lineup, please visit http://www.webmasterradio.fm/.
About OTOlabs
OTOlabs is a One to One Interactive company focused on beyond-the-browser marketing solutions. The OTOlabs ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment and management of custom desktop applications. One to One Interactive also includes OTOi which focuses on digital marketing, creative and technology professional services, and OTONetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. For additional information, please visit the OTOlabs website at http://www.otolabs.com/, the One to One Interactive website at http://www.onetooneinteractive.com/ or the One to One Interactive blog at http://www.otoinsights.com/.
Contacts: Brandy Shapiro-Babin WebmasterRadio.FM 954.309-5578 brandy@wmr.fm Mitchel Ahern OTOlabs 617.425.7362 mahern@otolabs.com
OTOlabs
CONTACT: Brandy Shapiro-Babin of WebmasterRadio.FM, +1-954-309-5578, orbrandy@wmr.fm; or Mitchel Ahern of OTOlabs, +1-617-425-7362, ormahern@otolabs.com
Web site: http://www.otolabs.com/http://www.webmasterradio.fm/http://www.onetooneinteractive.com/http://www.otoinsights.com/
Source: PRNewswire
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