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Media Advisors Group Awarded $17 Million From Elephant Group's $80 Million Annual Marketing Budget

Posted on: Monday, 12 February 2007, 06:00 CST

FORT LAUDERDALE, Fla., Feb. 12 /PRNewswire/ -- Elephant Group, a performance-based marketing arm reaching over 30 million homes each month selling broadband, video and cable among others, has awarded Media Advisors Group (MAG) of Brewster, N.Y. as agency of record to negotiate and manage the company's $17 million advertising budget focusing on Insert Media.

Elephant Group is the sales arm for many Fortune 400 companies and has experienced 50% growth in 2006. With $80 million in advertising dollars available for 2007, Elephant Group plans to develop record sales and new benchmarks.

"We were looking for an agency that can think outside the box. In and overall effort to complement our online initiatives we are engaging in offline media such as Print, Direct Mail, Insert Media and DR TV," says Mike O'Hara, Executive Vice President for Sales and Marketing at Elephant Group. "Mr. Barile has worked with us in the past and has proven to have an all encompassing understanding of the insert media world."

MAG's client roster includes, Dish Network, Sprint, Liberty Home Protection, Hanover Direct, Staples and Oakstone Publishing to name a few. "What makes this so exciting for us is that Elephant Group is a multi-channel client," said Dean Barile, President of MAG. "Our company has its' roots in Insert Media and DR and is a terrific compliment to Elephant Group's business."

About Media Advisors Group

Media Advisors Group is a full service marketing agency for many popular advertisers. We offer the most comprehensive mix of media services, with critical mass reach in the following vehicles: Direct Mail, Print, Insert Media, Broadcast and Online Media. MAG specializes in developing a strategy to create demand for a product, then harnesses that demand by turning it into actual sales and finally, by using our own in-house developed software, we analyze the data to continually improve our marketing approach and increase the revenue we generate for our clients. MAG has built a proprietary database consisting of millions of files within all industries that is utilized for projection model analysis for our many business partners. For more information, go to http://www.mediaadvisorsgroup.com/

Media Advisors Group

CONTACT: Tamar Burton of Elephant Group, +1-954-657-9611, ortburton@elephantgroup.com

Web site: http://www.elephantgroup.com/http://www.mediaadvisorsgroup.com/

Source: PRNewswire

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