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Todobebe Announces Partnership With NBC Universal Television Distribution to Distribute Spanish Language DVDs and Children's Music

Posted on: Monday, 12 February 2007, 12:00 CST

Todobebé, the leading family brand dedicated to pregnancy and parenting, announced today it is joining with NBC Universal Television Distribution to distribute DVDs and CDs based on the Todobebé TV format and children's music CDs.

Todobebé is the only family Spanish TV program focusing on pregnancy and parenting that is licensed for broadcast on national network television in the U.S. The series originally launched in 2003 and is currently broadcast nationwide on the Telemundo Network on Saturday mornings, and via Televisa Networks in Mexico, with special segments running in Colombia on Caracol TV.

Slated for a spring 2007 release, the first-ever Todobebé DVD is a compilation of the ever-popular Todobebé TV show with all of its exciting creative elements, such as practical tips, expert interviews, fun looks at how top entertainment personalities deal with parenting, as well as bonus features.

Todobebé and NBC Universal Television Distribution will also release a Spanish language CD this spring. Bringing the whole family together to laugh and sing along, Todobebé Canticuentos (Storysongs) is the first of a two CD release of 25 songs each. The original songs are sung from a child's perspective. The CD will also include a booklet with the lyrics so everybody can sing along.

"Even before we launched the TV show back in 2003, our online audience asked for videos made especially for Hispanic parents raising babies and for songs in Spanish that they could share with their children," said Gillian Sandler, CEO of Todobebé. "We are excited to partner with NBC Universal to bring Canticuentos and Todobebé videos for parents to the market."

"The popularity of the Todobebé TV program and the increasing focus on children's entertainment reinforces the market need for a DVD and CD," says Shelli Hill, Vice President of Video, Music and Product Development for NBC Universal Television Distribution. "This is a natural brand extension for Todobebé."

About Todobebé:

Todobebé, the family brand dedicated to families who are planning, expecting and raising babies, is a multimedia company that includes: Todobebé TV, the only network TV show on child rearing, airing weekly nationwide on the Telemundo Network in the U.S. and via Televisa Networks in Mexico. Todobebé.com, the #1 Internet destination for Spanish-speaking families expecting and raising babies since 1999. The Todobebé Book, the parenting guide for babies 0-12 months published by Harper Collins-Rayo in English and Spanish. Todobebé Direct, the bi-lingual parenting and pregnancy print supplement distributed via ADVO's Shop-Wise. Todobebé Parenting Tips, airing hourly in 513 Wal-Mart stores nationwide in the US via PRN.

About NBC Television Distribution:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

Source: Business Wire

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