Broadcom’s Bluetooth(R) Technology Selected By ASUSTeK for New PDA Phone Designs
BARCELONA, Spain, 3GSM World Congress, Feb. 14 /PRNewswire-FirstCall/ — Broadcom Corporation , a global leader in semiconductors for wired and wireless communications, today announced that its advanced Bluetooth(R) silicon and software technology has been adopted by ASUSTek Computer Inc. in several new connected PDA products including the recently launched P535 Triband(TM) PDA GPS and 3G P735 PDA phones. ASUSTek (ASUS), one of the world’s leading total solution providers for computers, communications and consumer electronics products, selected Broadcom’s single-chip BCM2045 Bluetooth transceiver, coupled with Broadcom(R) Bluetooth for Windows(R) PocketPC Phone Edition (BTW-PPC/PE) software to enable the cutting-edge features for their P535 and P735 PDA phones with GPS functionality.
Broadcom’s BCM2045 transceiver is the most widely used Bluetooth chip in mobile phones, and its BTW software has become the most widely deployed Windows-based software in the industry.
As a short range wireless technology, Bluetooth continues to grow in many market segments including in Windows Mobile and PDA mobile computing devices. Broadcom delivers to this handheld market advanced wireless features and functionality that had only been previously available on notebook and desktop PC platforms. Today’s announcement demonstrates Broadcom’s continued leadership in the Bluetooth mobile computing market. Broadcom’s advanced software and unique ability to enable the most up to date applications has provided the company with significant traction in new phone designs worldwide and a dominant position in this market.
“We are very pleased that ASUS selected our complete Bluetooth technology for their new PDA phones, providing consumers with advanced mobile platform features enabled on Windows,” said Scott Bibaud, Vice President and General Manager of Broadcom’s Bluetooth line of business. “Our success with ASUS also validates our continued strength in mobile phone handset devices of all types, from entry-level phones to high-end smartphones and PDA/handheld computers.”
“ASUSTeK’s handheld products are tailor-designed with advanced features and innovative applications to provide users with more mobile possibilities and convenience — in order to deliver an unparalleled user experience,” said Dr. Alex Sun, Vice President, Mobile Communications Business Unit, ASUSTeK Computer Inc. “Working cohesively with Broadcom for the past year, we were very impressed with the breadth of applications enabled by Broadcom’s leading Bluetooth technology as part of a strategy to enable the most advanced Bluetooth features and applications available in our handheld products.”
BCM2045 Product Information
The Broadcom BCM2045 is among the most popular single-chip Bluetooth solutions in the industry, featuring Bluetooth Version 2.0 compliance and support for Bluetooth 2.1 features. Mobile phones, notebook and desktop computers, PDAs and wireless peripherals equipped with the BCM2045 transceiver provide superior wireless multimedia capabilities, such as streaming audio and video. Broadcom BTW-PPC/PE software is the most advanced Windows-based Bluetooth software in the industry, enabling the broadest range of functionality and richest selection of Bluetooth software “profiles” available. Providing advanced features, such as the ability to remotely control the Windows Media(R) player application and PowerPoint(R) presentations, BTW-PPC/PE software enables notebook-class Bluetooth features on PDA and smartphone devices.
The combination of BCM2045 silicon and BTW-PC software is the most powerful Bluetooth solution in the industry, with an unmatched combination of performance, power, speed, features, radio sensitivity, board space, and field-proven profiles and stack software.
ASUS PDA Phone Product Information
The ASUS P535 Triband PDA phone incorporates full wireless functionality, GPS and a high-quality auto-focus camera in a compact form factor that offers a comprehensive spread of business and lifestyle applications in an exceedingly handy platform. The P535 helps the business executive stay connected while on-the-move, offering push email, Internet access, and off-site synchronization of calendar and contact information over wireless (802.11b+g) or mobile phone GPRS networks. Coupled with the ability to view and edit office documents, the P535 PDA phone is an indispensable power tool for the mobile, dynamic workspace.
The P735 is the first 3G PDA phone from ASUS, delivering a diverse connectivity offering, including compatibility with UMTS 2100 Mhz, GSM 900 / 1800 / 1900 Mhz, GPRS Class 10 cellular networks. The P735 also provides many cutting-edge features for the mobile executive, including the ability to view and edit Word and Excel documents, scan business cards using the integrated 2 megapixel digital camera, and control PowerPoint presentations stored on a notebook via a Bluetooth connection, allowing users to even read the footnotes on the P735′s screen as they are presenting.
About Broadcom
Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry’s broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).
Broadcom, one of the world’s largest fabless semiconductor companies with unaudited annual 2006 revenue of $3.67 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at http://www.broadcom.com/.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management’s beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as “anticipates,”"expects,”"intends,”"plans,”"predicts,”"believes,”"seeks,”"estimates,”"may,”"will,”"should,”"would,”"could,”"potential,”"continue,”"ongoing,” similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.
Important factors that may cause such a difference for Broadcom in connection with the BCM2045 Bluetooth transceiver products include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; uncertainties as a result of the company’s previously-disclosed ongoing review of its practices in respect of options/equity grants to employees, and the publicized more general review of option grant practices throughout the technology and other industries by public regulatory bodies, and potential changes in accounting and other practices resulting therefrom; the rate at which our present and future customers and end-users adopt Broadcom’s technologies and products in the markets for mobile computing applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; intellectual property disputes and customer indemnification claims and other types of litigation risk; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost- effective and timely manner; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non-qualification or non-certification; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the quality of our products and any remediation costs; the effectiveness of our expense and product cost control and reduction efforts; the risks and uncertainties associated with our international operations, particularly in light of recent events; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors.
Our amended Annual Report on Form 10-K/A for 2005, amended Quarterly Report on Form 10-Q/A for the three months ended March 31, 2006, and subsequent Quarterly Reports on Form 10-Q, all filed January 23, 2007, and our recent Current Reports on Form 8-K and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.
Broadcom(R), the pulse logo, Connecting everything(R) and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Bluetooth(R) is a trademark of the Bluetooth SIG. Windows(R), Windows Media(R) and PowerPoint(R) are trademarks of Microsoft Corporation. Triband(TM) is a trademark of ASUSTeK Computer, Inc. Any other trademarks or trade names mentioned are the property of their respective owners.
Broadcom Trade Press Contact Henry Rael Public Relations Manager 949-926-5734 hrael@broadcom.com Broadcom Investor Relations Contact T. Peter Andrew Vice President, Investor Relations 949-926-5663 andrewtp@broadcom.com Broadcom Technical Contact Rafael Sotomayor Director of Marketing, Bluetooth Products 949-926-5024 rafaels@broadcom.com
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Broadcom Corporation; BRCM Mobile & Wireless
CONTACT: Trade Press, Henry Rael, Public Relations Manager,+1-949-926-5734, hrael@broadcom.com, or Investor Relations, T. Peter Andrew,Vice President, Investor Relations, +1-949-926-5663, andrewtp@broadcom.com, orTechnical, Rafael Sotomayor, Director of Marketing, Bluetooth Products,+1-949-926-5024, rafaels@broadcom.com, all of Broadcom Corporation
Web site: http://www.broadcom.com/