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The Homes With Broadband, but Especially Those With a Home Network Are Believed to Be the Main Potential Customers for Digital Home Devices/Services in Asia/Pacific

Posted on: Thursday, 15 February 2007, 06:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c50424) has announced the addition of Digital Home: Asia/Pacific Consumer Adoption and Perception to their offering.

A recent survey covering 1,210 respondents in 6 countries, including Australia, China, India, Japan, Singapore, and South Korea, was conducted by us to understand the interest levels, and current use of, broadband Internet connections, home networks, various digital home client devices, and home network applications of Asia/Pacific consumers.

The adoption patterns and perceptions of early adopters in the digital home market, to a large extent, indicate the customers' preferences and spending willingness, and thus the future potential of the market. Some of the key findings included:

- 81.7% of the respondents have broadband connections at home. The homes with broadband, but especially those with a home network are believed to be the main potential customers for digital home devices/services.

- 40.2% or 487 homes have network routers for their home network while 39.0% or 472 non-current home networking router users intend to purchase one for their homes. PC inter-connection, broadband sharing, and printer sharing are the top three tasks running on current/planned home networks.

- Home automation systems have been adopted by only 14.4% or 174 homes among the 1,210 respondents. There are not many products available in the market. However, 46.5% or 563 respondents are interested in such systems and 352 of them have a budget ranging between US$200 and US$1,000 for the purchase.

Content Outline:

Executive Summary

Introduction

Asia/Pacific Consumer Adoption and Perception of Digital Homes

Primary Method of Connecting to the Internet at Home

Thoughts of Users Who do not Currently Have Broadband Access

Cost of Broadband Services

Personal Computers per Household

Ownership of Home Networking Routers

Current Home Network Router Users

Future Home Network Router Buyers

Digital Entertainment Devices Used at Home

Usage of Home Network

Home Security and Automation

Home Entertainment Systems

Survey Demographics

Methodology

Related Reports

List of Tables

Table 1. Number of Users by Different Types of Internet Access at Home

Table 2. Penetration Rates of Home Internet and Broadband Access

Table 3. Percentage of Different Broadband Services at Home

Table 4. Ownership of Home Networking Routers Among All Respondents

Table 5. Ownership of Home Networking Routers Among Broadband (BB) Users

Table 6. Ownership of Home Networking Routers Among Non-Broadband (Non-BB) Users

Table 7. Subscription Rate of Network Support Services

Table 8. Purchase Plan of Home Network Routers

Table 9. Comparison of Ownership of Digital Entertainment Devices Used at Home: All Respondents vs. Home Network and Non-Home Network Users

Table 10. Tasks Using Home Network

Table 11. Monthly Digital/Satellite TV Spending by Countries in Asia/Pacific Region

Table 12. Ownership Ratio of Home Digital Entertainment Devices in Asia/Pacific Region

Table 13. GDP per Capita, Household Size, GDP per Household and Household Income

List of Figures

Figure 1. Percentage of Users by Different Types of Internet Access at Home

Figure 2. Reasons for Not Having Broadband at Home

Figure 3. Timing for Broadband Implementation Among Non-Broadband Users

Figure 4. Non-Broadband Users' Choice of Future Broadband

Figure 5. Monthly Broadband Rate of Current Users and Expected Rates of Users Currently Without Broadband

Figure 6. Comparison of Monthly Broadband Rates Among Current Users in Six Countries

Figure 7. Number of PCs per Household

Figure 8. Home Networking Technologies Adopted

Figure 9. Usage of Home Network Routers

Figure 10. Method of Accessing Home Networks

Figure 11. Familiarity of Network Management and Software Installation among Current Home Network Users

Figure 12. Monthly Expense for Network Support Services

Figure 13. Future Plans for Upgrading Networks

Figure 14. Planned Usage of Home Network Routers

Figure 15. Preferred Way of Accessing Home Network

Figure 16. Home Networking Router Purchase Options

Figure 17. Familiarity of Network Management and Software Installation among Future Home Network Users

Figure 18. Expected Cost of Network Support Services

Figure 19. Digital Entertainment Devices Used at Home

Figure 20. Usage of Home Network

Figure 21. Influencing Factors for Multimedia Home Network Purchasing Decision

Figure 22. Security Devices Installed at Home

Figure 23. Ownership of Home Automation Systems

Figure 24. Intention of Buying Home Automation Systems

Figure 25. Influencing Factors for Home Automation Systems Decision

Figure 26. Budget for Planned Home Automation Systems

Figure 27. Household TV Ownership in Asia/Pacific Region

Figure 28. Household STB Ownership in Asia/Pacific Region

Figure 29. STB Ownership Composition by Types

Figure 30. Monthly Digital/Satellite TV Spending by Country in the Asia/Pacific Region

Figure 31. Primary Reason for Using STB

Figure 32. Ownership of Home Digital Entertainment Devices in the Asia/Pacific Region

Figure 33. Respondent Breakdown by Gender and Country

Figure 34. Respondent Breakdown by Age

Figure 35. Respondent Breakdown by Education Level

Figure 36. Respondent Breakdown by Household Income Level and Country

Figure 37. Average Number of Family Members for Respondents, per Country

For more information visit http://www.researchandmarkets.com/reports/c50424

Source: Business Wire

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