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SeeSaw Networks Expands Its Extensive Out of Home Digital Media Network

Posted on: Thursday, 15 February 2007, 09:00 CST

SeeSaw Networks announces significant headway towards becoming the most extensive network of out-of-home digital signage in the U.S. Captive Media, Ecast, DVD Play, MJM Sports and Media, The University Network, and Zilo have signed up as SeeSaw Networks' Affiliates. Delivering over 20 million gross impressions weekly is on par with some of the top-rated TV programs at significantly less cost.

"Out-of-home digital media is becoming a critical component of an advertiser's media mix, particularly in targeting the elusive 18- to 34-year-old demographic group. They tend to record their favorite shows and skip through the advertisements, ignore banner ads, and flip past magazine ads," said Peter Bowen, chief executive officer of SeeSaw Networks. "With the addition of these networks, SeeSaw is able to provide advertisers targeted demographic buys in sports bars, restaurants, college campuses, health clubs, grocery stores and travel centers."

In a fragmented marketplace with over 700 digital signage networks in the U.S., planning a comprehensive national out-of-home digital media campaign across multiple venues is nearly impossible. With SeeSaw, media agencies and advertisers can create custom networks that precisely target demographics, places and markets across the U.S. with a uniform set of metrics. The answer is a comprehensive service that makes it easy for media agencies and advertisers to plan, buy, and measure SeeSaw's extensive network of venues all from one source.

For many digital sign networks, a dual sales-channel strategy is a cost-effective way for the network to maximize revenue. "The integration of digital out-of-home campaigns should be a welcome solution for most advertisers," said John Taylor, president and chief executive officer of Ecast, the largest broadband touchscreen media network in the U.S. "We believe that being an affiliate in the SeeSaw network will increase our visibility among large brand advertisers looking to make targeted demographic buys."

SeeSaw will continue to add affiliates to its network, broadening its reach among select demographic groups and markets. SeeSaw strives to reach 100 million weekly impressions, giving advertisers an ever-increasing opportunity to reach people where they are.

About SeeSaw Networks

SeeSaw Networks is the only out-of-home digital media company that makes it easy to plan, buy, and measure the world's most extensive network of venues. SeeSaw operates SeeSawAds.com which enables advertisers and agencies to customize campaigns across venues, markets, and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are. SeeSaw Networks is led by senior executives with proven successes in media, consumer and technology industries. SeeSawAds.com is the flagship media service for SeeSaw. Out-of-home digital media networks, media buyers and advertisers who want to be among the first to influence this emerging medium should contact SeeSaw Networks at info@seesawnetworks.com.

SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

SeeSaw, SeeSaw Networks and SeeSawAds.com are trademarks of SeeSaw Networks Inc. All other company names, brand names and product names are trademarks of their respective holder(s).

Source: Business Wire

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