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Zephyr Launches New, Breakthrough Web Site Reflecting Its Design-Forward Product Vision

Posted on: Tuesday, 20 February 2007, 09:00 CST

Zephyr, a leading designer and manufacturer of design-centric, high-end kitchen ventilation hoods, today announced the launch of its new, dramatically redesigned Web site at www.zephyronline.com. Taking a non-traditional approach to Web site design, navigation and content, Zephyr has created a site that actively engages all users --- whether professional designers or consumers -- to experience a Web site as unique as the products it sells.

Beginning with the surprising and dynamic home page, the new site highlights Zephyr's recently launched brand identity and defines the company's three distinctive collections, which are tailored to the individual needs and tastes of its customers:

The elegant, innovative Cheng Collection, created by renowned designer Fu-Tung Cheng

The sophisticated, minimalist Elica Collection from widely acclaimed industrial designer David Lewis

Essentials, a family of design-centric yet approachable, home-oriented range hoods.

"Our new Web site expresses what Zephyr is all about," said Arcadio Lainez, director of marketing at Zephyr. "Like our product lines, it is completely unique. It makes a break with traditional Web sites, which force users to follow a linear approach to browsing for information. Our site engages users, who can spontaneously go in any direction they want -- up, down or even diagonally -- exploring and expanding their imagination with Zephyr. Like our product portfolio, our Web site gives consumers what they never expected but always wanted -- a truly unique and fresh perspective."

Designed and implemented by Loomis Group, the Zephyr Web site features three different navigation concepts.

The traditional navigation lets viewers use the familiar navigation bar at the top of each page to access product information.

The multi-dimensional approach enables users to move from page to page by clicking up, down or on the diagonal to a partially visible adjacent page. From there, they can drill down to the product or company information they want.

The exploratory navigation gives users an unprecedented Web site experience. By clicking on the graphical "site map" icon at the top of every page, they get a bird's-eye view of the entire site. Then, they can click on a specific icon "block" and go immediately to the page of their choice.

After exploring all the new design concepts, Zephyr site users can take the next step and focus in on specific range hood options that meet their unique needs and lifestyles. The site's "Help Me Choose" section lets users specify the exact criteria for their ideal hood by style, product line, price range, mounting method and blower type. It then automatically displays all the Zephyr models that fit the criteria. To complete the process, users can then click on "Where to Buy" to find the Zephyr retailers in their area.

About Zephyr

Based in San Francisco, Zephyr redefines the relationship between design, performance and functionality in high-end kitchen appliances. Focused on design-forward, high-quality residential ventilation hood technology and design, Zephyr partners with noted international designers to create three unique product lines: the Asian-influenced Cheng Collection, the sleek, modernist Elica Collection and the high-style, high-performance Essentials line. Since 1997, Zephyr has worked with architects, kitchen designers, contractors and consumers to develop kitchen environments that are as unique as the individuals who own them.

To learn more about Zephyr, visit our Web site at http://www.zephyronline.com/ or call our showroom at 888-880-VENT (8368) for a consultation.

Source: Business Wire

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