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Sproose Selects Blinkx to Power Video Search

Posted on: Tuesday, 20 February 2007, 09:00 CST

SAN FRANCISCO, Feb. 20 /PRNewswire/ -- blinkx, the world's largest video search engine, today announced that Sproose, the emerging leader in personalized, interactive search engines, will use blinkx to power video search on its website, http://www.sproose.com/ and share revenue generated from advertisements appearing on results pages.

Sproose harnesses the power of social networking to rank and define Web searches, providing peer-moderated, ranking, prioritizing and community networking for consumer use. With Sproose, users can search text, video, news, and popular tags, adding their own rankings to results.

Under the terms of the agreement, blinkx will power the site's video search functionality, allowing Sproose to leverage results from blinkx's index of over 7 million hours of audio and video content. Sproose and blinkx will also share advertising revenue generated from advertisements sold around the search results.

"We're thrilled that Sproose has chosen us to power video search on their website," said Suranga Chandratillake, founder and CTO, blinkx. "With blinkx's patented speech recognition technologies, Sproose users will be able to find, experience and share all forms of online video."

"Sproose is constantly seeking new ways to enhance the search experience for our users," said Bob Pack, CEO of Sproose. "With blinkx's large video index and unique search technology, our users are able to accurately and easily find what they are searching for."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 100 partners and seven million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx is the world's most comprehensive video search engine. Today, blinkx has indexed more than 7,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge -- as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to -- and even see -- the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at http://www.blinkx.com/.

About Sproose

Sproose, the emerging leader in interactive search engines, provides peer-moderated, ranking, prioritizing and community networking for consumer use. Harnessing the power of social networking to rank and refine Web searching, Sproose delivers results that matter. With its proprietary 'Knowledge Rank' moderated directory technologies, Sproose users can effectively categorize and index sites, tailored for personal or group use. Collective moderation and scoring, sort through existing sites to assemble only the most relevant results. Interactive personalization and rating of search results are done without the use of cookies or downloading applications to ensure privacy.

Additional information about Sproose can be found by visiting our website at http://www.sproose.com/.

Contacts: For blinkx: Julia Blystone 415-392.8282 OutCast Communications julia@outcastpr.com For Sproose: Bob Pack, CEO 925-918-0843 bpack@sproose.com

blinkx

CONTACT: Julia Blystone of OutCast Communications, +1-415-392-8282,julia@outcastpr.com, for blinkx; or Bob Pack of Sproose, +1-925-918-0843,bpack@sproose.com

Web site: http://www.blinkx.com/http://www.sproose.com/

Source: PRNewswire

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