Los Angeles Industry Insiders Confirmed to Debate Impact of Blogs, Podcasts and New Media on Business of Media and Entertainment
Posted on: Tuesday, 20 February 2007, 09:00 CST
iPressroom:
WHAT: Noted Los Angeles-based media business authorities will convene to discuss the impact of blogs, podcasts, emerging personal publishing and social media platforms on the business of mainstream media and entertainment. Discussion topics will include the future of the daily newspaper industry, the rise of user generated media, competitive issues between news syndicates and citizen journalists, coping with online copyright infringement, profitability of online news media, how to monetize online video, the future of blogging, the benefits of podcasting, challenges of blog comment moderation, fake grassroots or "astroturfing" initiatives, the onslaught of mainstream media blogs and the relationship between web presence and reputation.
PANELISTS: Rob Barrett, GM, www.LATimes.com Claude Brodessor, KCRW-FM (NPR) "The Business" and www.TMZ.com blogger Larry Gerbarndt, GM, Nielsen Analytics Kevin Roderick, www.LAObserved.com Eric Schwartzman, Executive Producer, "On the Record...Online" podcast
WHERE: UCLA Main Campus -- 147 Dodd Hall Map: http://www.ucla.edu/map/map_south.html The lecture hall seats 200, half of which are taken by students enrolled in Schwartzman's New Media Boot Camp. As a courtesy, approximately 100 additional seats available on a first come, first serve basis. Park in Lot 2 for $8.
WHEN: Wednesday, Feb. 21, 2007 7pm - Lecture: Integrating New Media into Corporate Outreach Initiatives 8pm - New Media Expert Panel
NOTE: This panel is held as part of the final course session of Eric Schwartzman's New Media Boot Camp. Schwartzman is chairman and founder of iPressroom, which helps organizations extend the reach of their PR and marketing campaigns online using the latest new media tools and services integrated into one, powerful online dashboard. Please arrive either before 7pm, or at 8pm sharp, so as not to disturb the course lecture. Dodd Hall is approximately a 7-minute walk from Lot 2. For those who are unable to attend, an audio transcript may be made available by sending an email request with the words "New Media PR Panel" in the subject line to eschwartzman-bc at ipressroom dot com.
Source: Business Wire
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