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TNS Media Research Appoints Jeff Sohinki Director, Business Development

Posted on: Tuesday, 20 February 2007, 09:00 CST

TNS Media Research, a world leader in video audience measurement, today announced the appointment of Jeff Sohinki as Director of Business Development. Jeff will be responsible for managing client sales and service for television programmers and advertisers utilizing new set-top box viewing data as well as InfoSys, TNS' state-of-the-art TV and radio audience analysis software. Jeff brings to TNS over 25 years of product, service, and media sales management experience in the television industry.

Jeff comes to TNS from Nielsen Media Research, where he managed four national offices as Senior Vice President of the company's Local Cable Division. At Nielsen, Jeff focused on sales, marketing, and product development for local cable operators, regional news, rep firms and sports channels nationwide. This included the national rollout of Local People Meters. Prior to Nielsen, Jeff founded and served as General Manager for The Boston Interconnect, a cable TV ad sales organization, now part of Comcast Spotlight. In seven years of operation, The Boston Interconnect grew from $1 million to $45 million in annual revenue. Other relevant experience includes Vice President, Add2Phone (an international mobile advertising firm); Senior Account Manager, Philadelphia Cable Advertising (one of the country's first cable interconnects); and Director of Marketing, CBS Inc. / WCAU-TV.

"We are pleased to welcome Jeff to the TNS Media Research team because of his expansive leadership and industry expertise," said George Shababb, Chief Operating Officer, TNS Media Research. "Jeff will be invaluable to helping customers maximize the in-depth, second-by-second viewing data that TNS Media Research provides to allow them to make more effective business decisions."

About TNS

TNS is a leading provider of TV, Radio and Internet audience measurement services worldwide. TNS' expertise and technology support TV audience services in 30 countries around the world, including Canada, China, Russia, Spain, UK and the USA. With over 65,000 PeopleMeters in operation in almost 40,000 households globally, TNS has pioneered the use of the Arbitron PPM (Personal People Meter) in several countries. Notably, TNS is at the forefront of digital audience measurement involving set-top box return path data.

TNS is also a leading market information group. TNS is the world's largest custom research company and a leading provider of social and political polling. The company provides market information and measurement, together with insights and analysis, to local and multinational organizations.

TNS combines its specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.

TNS thinks differently to help clients build a competitive advantage, making TNS the sixth sense of business.

www.tns-global.com

Source: Business Wire

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