Fox Interactive Media Acquires Interactive Advertising Technology Company Strategic Data Corporation
Posted on: Thursday, 22 February 2007, 09:00 CST
Fox Interactive Media (FIM), a division of News Corp (NYSE:NWS), announced today that it has completed the acquisition of interactive advertising technology company, Strategic Data Corporation (SDC). SDC's advanced, proprietary technology is designed to optimize the delivery of online advertising.
SDC's technology will enable FIM to deliver highly-targeted, graphical performance-based advertising on literally billions of Web pages viewed each day across its growing network. Fox Interactive Media, which spans MySpace, IGN, Direct2Drive, AmericanIdol.com, AskMen.com and more, is among the most visited networks on the Internet with more than 135 million worldwide unique visitors each month and is the number one most viewed network in the U.S. with over 40 billion pages viewed each month.(a)
"SDC will enable us to realize the full potential of our massive online network," said Peter Levinsohn, President, Fox Interactive Media. "SDC's expert team and technologies combined with our own top notch engineers and vast audience will enable us to ensure the optimal performance of our advertising for the benefit of clients and consumers alike."
"We couldn't be more pleased to join the Fox Interactive Media family," said Richard Janssen, SDC CEO. "FIM is truly innovating how brands reach consumers in a socially networked world and we look forward to bringing our technologies and team to the effort."
Since being founded in 2000, SDC has specialized in developing display ad serving and yield-optimization technology that significantly increase the revenue for its clients. SDC's clients include large ad networks and publishers.
This is the first major acquisition by FIM under the helm of new president Peter Levinsohn, who joined the division in December of 2006. Financial terms of the deal were not disclosed.
About Fox Interactive Media:
A division of News Corporation (NYSE:NWS), Fox Interactive Media (FIM) offers a global, border-free online network that caters to consumers by giving them the platform and tools to express themselves, communicate with each other, and engage with the best music, TV, film, sports, information and more. The company's worldwide network includes such category leaders as MySpace, IGN Entertainment, FOXSports.com, RottenTomatoes, AskMen, AmericanIdol.com and more that together comprise one of the largest and most engaged audiences on the Web.
(a) Source: comSore MediaMetrix
Source: Business Wire
Related Articles
- Ogilvy & Mather New York Presents Inaugural GLAAD Media Awards in Advertising
- Undertone Networks Joins Network Advertising Initiative
- Mindset Media Establishes Membership in the Network Advertising Initiative
- Scott Swanson Joins Glam Media As GM and VP of Glam Media Publisher Network
- Stream Theory Announces New Games on Demand Licensing Agreement With Interactive Entertainment Media Group
- AOL Announces Fireside Chat With Search Executive Jim Riesenbach at the Kelsey Group's Interactive Local Media 2005 Conference on December 2, 2005
- Travidia Launches Media Mall Network E-Commerce Platform for the Press of Atlantic City
- Worldspan Trip Manager(R) XE Presents VFM Interactive's Rich Media Content for Hotel Properties Worldwide
- MCI Wins 2005 Innovation Award From CMP Media LLC's Network Magazine; MCI Recognized for Integrating Its Hosted Business VoIP Offering With Its MPLS-Based VPN
- Mindspeed Network Processors Enable Sophisticated Quality of Service for Ethernet in Access Networks
 |
 |
User Comments (0)
RSS Feeds