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Speed & Ease-of-Use Are Two of the Key Factors of Mobile Search Applications

Posted on: Thursday, 22 February 2007, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c50963) has announced the addition of "Mobile Local Search: Location-based Search Market & Business Opportunities" to their offering.

Mobile search provides consumers anytime, anywhere access to information via the mobile Web. Mobile search applications need to have speed and ease-of-use, feature simple query entry, quick interface navigation and precise use of limited mobile device screen space. Awareness of mobile local search continues to grow with consumers, creating new opportunities for brands and vendors to exploit the power of the mobile channel. Written by Kris Kolodziej, an industry veteran in the location technology field for almost a decade, this report evaluates location-based search business opportunities and vendors that exploit them, and provides an analysis of the current market and technology landscape.

Mobile Local Search

Location-based or proximity-based search is a very important factor in presenting local search results. Local search engines use a different algorithm than the main search engines -- a location-based algorithm. If a user self-provisions his location (by including a city name, zip code, area code, or address in his query), or if the location information is provided automatically via a GPS or similar, listings can be filtered according to proximity to that particular location (in addition to other metrics/filters) to make them more relevant.

Research Methodology

This report presents mature views of the mobile local search technology and marketplace, which is usually overshadowed with hype. The analysis was predominantly based on a combination of primary and secondary research techniques, including interviews. Through triangulation and cross-verification of information obtained through these sources, this report evaluates the current state of mobile local search technology throughout the industry.

Report Coverage Includes

Business drivers for mobile search from mobile operators perspective

Mobile local search value chain assessment and mapping of players

Strategy analysis and recommendations for suppliers and wireless carriers

Analysis and assessment of world-wide mobile search deployments

Evaluation of pros and cons of white-label search vs. Google, Yahoo, etc.

Analysis of user interface issues and evaluation of voice-enabled search

Overview of positioning solutions including cellular and non-cellular

Primary market research survey results ranking key mobile local search relevancy factors including profiling, usage patterns, and real-time location

Evaluation of the differences between desktop vs. mobile searching with an emphasis on search category, user interface issues, and attribute data

Evaluation of key attributes that multiply value localization including preferences, behaviors, demographics, business and product information, business and product rankings, and "geo-tags"

Report Answers Important Questions

Mobile Local Search -- Why now?

What are the new trends?

Who's driving the market?

What's driving the market?

How important is the user's real-time location?

How important is the user's profile?

How important is the user's usage pattern?

Key Findings in Report

The Killer Enabler -- Location Information

Local content is key for tapping into local business

The future of "Walled Gardens" and portals will be profoundly effected

Google is afraid to admit how big the business opportunity for mobile local search really is for mobile operators that tap into this new revenue stream

The future of mobile search will include localization, usage patterns, preferences, ranking, and activity

Topics Covered

1 Introduction

2 Summary of Findings and Recommendations

3 Background to Mobile Search

4 Mobile Search -- Why now?

5 Mobile Local Search Value-Chain

6 Mobile Local Search Strategies

7 Local Content is King

8 The Killer Enabler -- Location-Based Search

9 The Power of Voice-Enabled Searches

10 Mobile Advertising and Business Models

11 Devices and GUIs

12 About the Author

Companies Mentioned

- AOL - 4info - AdMob - ALLTELL - Apple - Ask.com - AskMeNow - Blyk - Cingular - DoubleClick - Enpocket - FastSearch - Feeva - GeoVector - Google - Greystripe - Helio - InfoSpace - InfoUSA - Itchy Guides - Jamba - JiWire - July Systems - JumpTap - Klub Universe - MapQuest - Medio - Microsoft - Mobile Content Networks - MobileVoiceControl - Monstermob - Motorola - Multimap - Navizon - NAVTEQ - NEC - Nokia - NTT DoCoMo - Nuance Communications - O2 - Orange - Overture - PocketThis - Rhythm New Media - Samsung - SiRF - Skyhook Wireless - Smart2Go - Sprint Nextel - TeamTack - TeleAtlas - TellMe - Third Screen Media - Thompson Directories - T-Mobile - TopTable - Upsnap.com - Visa International - Yahoo - Yell.com - YelloPages.com

For more information visit http://www.researchandmarkets.com/reports/c50963

Source: Business Wire

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