AT&T Launches Mash-Up Madness Video Contest for Hoops Fans

SAN ANTONIO, Feb. 27 /PRNewswire-FirstCall/ — It’s almost March, so let the madness begin. AT&T Inc. today announced Mash-Up Madness, a program inviting fans to create college basketball videos of their favorite teams and enter for a chance to win school-specific merchandise, a laptop computer, a Samsung BlackJack phone or other prizes.

Now through March 31, 2007, fans can visit http://attblueroom.com/sports to view mash-ups and enter for a chance to win prizes. While at the site, fans can share their passion for one of 15 college teams by creating a customized video using exclusive team footage, school fight songs, team graphics and photographs. Users become producers by dragging and dropping elements to create their mash-up videos. Fans also can upload their own photos to personalize their videos.

Winning mash-ups will be determined in two rounds of online voting at attblueroom.com/sports. From March 18 through March 24, 2007, voters will select the “Sweet 15″ videos by choosing the top mash-ups supporting each school. From March 25 through March 31, online voters will select the grand prize-winning video. The producer of the winning mash-up will receive $1,500 in prizes, including $500 in school-specific merchandise and a laptop computer. Finalists representing the 15 schools will each receive a Samsung BlackJack phone.

“We’re thrilled to develop a program that coincides with the most exciting time of the college basketball season,” said Eric Fernandez, executive director, AT&T sponsorships and events. “Mash-Up Madness and the AT&T blue room provide fans with a fun way to support their favorite college teams while showcasing AT&T’s comprehensive set of entertainment products and services.”

   Athletic programs participating in AT&T Mash-Up Madness include:     — Arkansas                   — Michigan    — UC Berkeley                — Ohio State    — UC Davis                   — Oklahoma    — UCLA                       — Oklahoma State    — Connecticut                — Southern California (USC)    — Fresno State               — Texas    — Indiana                    — Texas Tech    — Kansas    

In addition to the online program at http://attblueroom.com/sports , AT&T will provide on-site product demonstrations, co-branded merchandise and e- photo opportunities in arena concourses and during the Phillips 66 Big 12 Basketball Tournament, March 8 -11, in Oklahoma City.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss .

About AT&T

AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELLOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/ .

AT&T and the AT&T logo are registered trademarks of AT&T Knowledge Ventures. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.

AT&T Inc.

CONTACT: Bill Palen of AT&T Corporate Communications, +1-214-665-1310

Web site: http://attblueroom.com/sportshttp://www.att.com/