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LiveWorld Celebrates First Anniversary of LiveWorld Community Center

Posted on: Tuesday, 27 February 2007, 09:00 CST

LiveWorld, Inc. (OTC Pink Sheets: LVWD), a leading private label online social networking and community agency, announced today that its groundbreaking private label Community Center platform has been deployed for over a dozen major clients since its introduction twelve months ago, with more coming throughout 2007.

Companies are using the LiveWorld Community Center to build social network-based relationships with and among their customers by creating online communities for self expression, idea sharing and connecting with others. Through LiveWorld solutions, these major brands are creating a vibrant online community, overseen by LiveWorld moderators, that enables powerful relationships with their customers. The result is higher brand loyalty, more effective customer support, insightful business intelligence and higher customer satisfaction.

Examples include The Campbell Soup Company's social network, in which moms share recipes and tell the stories of how they entertain and take care of their families through cooking. MINI Cooper's Owners Lounge focuses on the personalized experience that MINI Cooper owners create with their MINI's and extends the experience to a full social network for owners across the country. TV Guide's Community leverages the Community Center's unique ability to dynamically draw user content from the community to customize the user experience and integrate with the TV Guide main site.

HBO's social network enables its community members to deeply engage with each other through the cultural ethos of each of its leading show franchises. Community members theme their profiles with HBO show graphics and characters and leverage the community as an audience programming venue with a character blog from Big Love, Margene's Blog, as well as direct interaction with Bill Maher from Real Time With Bill Maher.

Each client is able to choose their own standard or custom configuration and include any or all of the many LiveWorld Community Center features.

Major brands adopting the LiveWorld Community Center platform, among others, include:

A&E (www.aetv.com/thesopranos/community)

BlogSafety.com (http://www.blogsafety.com/forum)

ClickStar (http://community.cstar.com/index.jspa)

The Campbell Soup Company (http://kitchentable-campbells.forums.liveworld.com)

HBO (http://www.hbo.com/rome/community/)

Kraft Foods (http://kraft.liveworld.com)

MINI Cooper USA (http://www.miniusa.com/#/ownersLounge-m)

MTV Latin America (www.lazona.com)

The NBA (http://my.nba.com/)

Tulane University (http://www.admittedstudents.tulane.edu)

TV Guide (http://community.tvguide.com/)

Verizon (http://community.verizon.net)

"These companies are utilizing the depth, breadth and customizability of LiveWorld's Community Center to engage and empower their customers," said Peter Friedman, Chairman & CEO of LiveWorld. "They are at the forefront of engaging customers in branded social networks and practicing true relationship marketing."

Unique Combination of Social Network Solutions

LiveWorld's Community Center is a full-featured, fully integrated social networking and community platform that offers a unique combination of social networking solutions, including: Expressive Profiles (Blog, Photo Albums, Friends Lists), a Community Showcase Gallery, Community Calendar, Message Forums, Private Messaging, Subscriptions, Mobile Alerts, Mobile Uploads, Polls, Storyboards, Moderation Tools and Reporting, among many other features.

About LiveWorld, Inc.

LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com) is a leading interactive marketing agency specializing in private label online social networks and communities for Fortune 1000 companies. LiveWorld creates, operates, and manages communities based on its unique community applications and moderation platform, enabling companies to strengthen customer relationships, increase revenues, and reduce costs. With twenty years of experience, an extensive applications hosting platform, over 1 Million hours of delivered moderation and nearly $10 Million in revenue, LiveWorld is the trusted partner of leading brands worldwide. Clients include America Online, A&E Television Networks, AOL UK, BEA Systems, BlogSafety.com, Breast Cancer.org, eBay, The Campbell Soup Company, ClickStar, The Coca-Cola Company, Discovery Communications, HBO, Hearst, IDG, Intel, Kraft Foods, Land Rover, Match.com, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (Cocoa Cola), AOL Media (Dove, Target and media clients), Beamland (MINI), Euro RSCG (Campbells, MINI), Digiton (media client), Hill, Holiday, Connors, Cosmopulos (financial services client), Ogilvy (Dove), Questus (Verizon), and Wunderman UK (Land Rover). LiveWorld is headquartered in San Jose, California and deploys its services in over 30 country-language combinations.

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including, but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, government action, industry standards, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's Q3, 2002 10Q filing for a list that includes other possible risk factors.) LiveWorld recently announced that it has resumed auditing its financials and currently expects to begin releasing audited results during Q1, 2007.

Source: Business Wire

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