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Right Media Exchange Revenue Grows 81% in Six Months

Posted on: Wednesday, 28 February 2007, 09:56 CST

Right Media (www.rightmedia.com), creator of the Right Media Exchange, today announced that Exchange revenue has increased 81% over the past six months, with 566 billion ad impressions traded during the period.

The milestone represents only a partial measure of Right Media's broad, substantial growth since it formally launched the Right Media Exchange last summer. In that period, the company has also seen a 50% increase in headcount, a 49% increase in Exchange membership and an 84% increase in impressions served. Over one trillion impressions have been served on the Exchange since the company launched its auction platform in April of 2005.

"All signs point to the fact that the digital advertising market is embracing the exchange model," said Right Media CEO Michael Walrath. "Buyers and sellers on the Right Media Exchange are getting a fair opportunity to develop new relationships, increase scale and drive more value, and they're clearly taking advantage of it."

There are currently 127 network, advertiser and publisher members with seats on the Exchange, including Yahoo!, Fox Interactive Media and LookSmart. Exchange members represent over 6,000 buyers and 13,000 sellers. More than 175,000 creatives are currently active in the Exchange.

About Right Media

Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 19,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently -- from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York.

Source: Business Wire

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