Brink’s Home Security Names ID Media As Direct Response Media Partner

NEW YORK, March 1 /PRNewswire/ — ID Media, the largest direct and digital media services company in the country, has been selected to handle direct response media for Brink’s Home Security, Inc., the Irving, Texas-based security company known for reliable, high-quality and affordable monitored alarm systems for homes and businesses nationwide.

Brink’s Home Security chose ID Media as its direct response agency of record to manage response television, as well as promotional and emerging media services. The multi-million dollar account will be handled out of ID Media’s Los Angeles office starting April 1st.

ID Media is partnering with Brink’s Home Security at a notable point in the company’s long and interesting history. Named a Consumers Digest Best Buy in recognition of their standard and premium home security systems, Brink’s has also been acknowledged by J.D. Power and Associates for call center customer satisfaction.

“Brink’s Home Security is proud of its track record of customer service,” says Dwayne Sigler, Senior Vice President, Marketing. “We were impressed by ID Media’s buying power and advanced reporting and analytical systems, particularly because they offer so much transparency. But, in the final analysis, what tipped the scales significantly is something we at Brink’s are also passionate about — a commitment to service.”

“We are thrilled to be working with Brink’s. They are very strategic with their media, balancing proven vehicles such as DRTV with a keen interest in exploring emerging media. What will particularly aid our mutual drive to optimize return on investment is their strong commitment to backend data,” says Lynn Fantom, Chairman and CEO of ID Media.

About ID Media

ID Media helps leading advertisers profit in today’s fast-changing media marketplace. The company, which is the largest direct and digital media services company in the country, delivers the best possible return on media investments because of its superior rates, research resources, and reporting systems. ID Media serves clients including American Express, Johnson & Johnson, HBO, L’Oreal Paris, Nautilus, and Verizon from locations in New York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group of Companies (NYSE symbol: IPG).

ID Media

CONTACT: Emily A. Burns, +1-917-265-2042, eburns@idmediaww.com

Web site: http://www.idmediaww.com/