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Global Ad Revenues for Print and Internet Yellow Pages and Local Search to Reach $38.9 Billion in 2011, According to the Kelsey Group

Posted on: Wednesday, 7 March 2007, 09:00 CST

PRINCETON, N.J., March 7 /PRNewswire/ -- According to The Kelsey Group's Global Directories Forecast 2007, advertising revenues from print Yellow Pages, Internet Yellow Pages (IYP) and Local Search will grow from $30.6 billion in 2006 to $38.9 billion globally in 2011, representing a 4.9 percent compound annual growth rate (CAGR).

The Kelsey Group expects the print Yellow Pages segment of the global directories marketplace to grow from $26.5 billion in 2006 to $27.8 billion in 2011 (0.9 percent CAGR).

"Bucking the trend of some other traditional media, the global print Yellow Pages market will grow slightly through 2011, driven by aggressive and innovative publishers," said Charles Laughlin, senior vice president and program director, The Kelsey Report(R).

The online segment, which comprises IYP and local search advertising, is expected to grow from $4.1 billion in 2006 to $11.1 billion globally in 2011 (22.3 percent CAGR).

"Increasing SEM prices, and the resulting margin compression, are causing resellers and aggregator sales channels to invest heavily in SEO platforms," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. "Yellow Pages publishers with deployed sales forces are positioning to bring more advertisers and content to the local search experience as a means to control more of the digital economics."

"Our outlook for IYP and local search is supported by the latest wave of the Local Commerce Monitor (LCM), our annual research of small and medium- sized business (SMB) advertisers," said Neal Polachek, senior vice president, The Kelsey Group. "LCM Wave X shows that while SMBs continue to utilize traditional media, they are increasingly turning to targeted, vertical electronic media."

Kelsey Group analysts will present highlights from this year's forecast and LCM research at the firm's upcoming "Drilling Down on Local '07: The Annual Silicon Valley Summit," March 19-21 at the Santa Clara Marriott, Santa Clara, California. For more information about the conference, contact The Kelsey Group at (609) 921-7200 Ext. 10 or visit http://www.kelseygroup.com/drillingdown2007.

About The Kelsey Group

The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising and online local media. Founded in 1986, the company has built a reputation as the premier analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report(R) and Interactive Local Media), publishing (Global Yellow Pages(TM) and Local Media Journal(TM)), consulting (more than 300 individual assignments) and conferences (65 events).

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Neal Polachek http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=36838 Charles Laughlin http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=47514 Matthew Booth http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=48602

The Kelsey Group

CONTACT: Eileen Pacheco for The Kelsey Group, +1-781-556-1026,eileen@tango-group.com

Web site: http://www.kelseygroup.com/http://www.kelseygroup.com/drillingdown2007

Source: PRNewswire

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