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Recently Merged Harris Stratex Networks, Inc. To Unveil New Corporate Tagline - Every Connection Counts - Developed By Tugboat Brand & Business Development

Posted on: Wednesday, 7 March 2007, 12:01 CST

CHICAGO, March 7 /PRNewswire/ -- Harris Stratex Networks, Inc. will unveil a new corporate tagline to further drive its positioning as the largest independent provider of wireless transmission network solutions, with customers in over 135 countries. The new tagline - Every Connection Counts - complements the corporate brand identity launched on January 26, when Harris Corporation's Microwave Communications Division merged with Stratex Networks to form Harris Stratex Networks. The tagline is designed to communicate the momentum the company has achieved in providing the most advanced wireless transmission and network management technology to mobile and private network operators around the world.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070307/CGW029LOGO )

"One of our key objectives was to create a new company brand that employees would embrace and customers could immediately identify with their solutions provider of choice," said Kami Spangenberg, director of corporate communications for Harris Stratex Networks. "Tugboat created a fresh corporate identity that provides us with an exciting brand and positions us well into the future."

Harris Stratex Networks selected Tugboat to help design a new corporate identity and tagline that would capture the new company's strengths - both as a leader in technology innovation and as a trusted partner.

Every Connection Counts directly reinforces the great value Harris Stratex Networks places on customer service and network reliability. It also communicates the quality of the company's products, solutions and services used to build, expand or upgrade voice, data and video networks throughout the world.

About Harris Stratex Networks, Inc.

In January 2007, Harris Corporation's Microwave Communications Division, and Stratex Networks Inc. combined to create a new company -- Harris Stratex Networks, Inc. Harris Stratex Networks is the world's leading independent supplier of turnkey wireless network solutions. The company offers reliable, flexible and scalable wireless network solutions, backed by comprehensive professional services and support. Harris Stratex Networks serves all global markets, including mobile network operators, public safety agencies, private network operators, utility and transportation companies, government agencies and broadcasters. Customers in more than 135 countries depend on Harris Stratex Networks to build, expand and upgrade their voice, data and video solutions. Harris Stratex Networks is recognized around the world for innovative, best-in-class wireless networking solutions and services. For more information, visit http://www.harrisstratex.com/ .

About Tugboat Brand & Business Development

Tugboat Brand & Business Development (formerly SK Consulting, Inc.), an independent consortium of brand and marketing expertise, led the strategic direction and creative development for the new Harris Stratex Networks brand. Founded in 2001, Tugboat was formed on the simple premise that clients always come first with a relentless commitment to performance and results. The firm specializes in providing strategic counsel and marketing execution in brand development including M&A, revitalization, portfolio management, newco development and integrated marketing communications. For more information, please visit http://www.tugboatbranding.com/ or call 1.800.284.2135.

Photo: http://www.newscom.com/cgi-bin/prnh/20070307/CGW029LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Tugboat Brand & Business Development

CONTACT: Sheryl Kravitz of Tugboat, Sheryl@tugboatbranding.com

Web site: http://www.tugboatbranding.com/http://www.harrisstratex.com/

Source: PRNewswire

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