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ImpactRx Selects Sprint to Provide Wireless Solution for Mobile Data Transport

Posted on: Wednesday, 15 September 2004, 06:00 CDT

OVERLAND PARK, Kan., Sept. 15 /PRNewswire/ -- Sprint today announced an agreement to provide ImpactRx, the innovative provider of market insight to the pharmaceutical industry, with a wireless solution for its data collection and transport needs. Through a multiyear agreement, Sprint will provide wireless voice and data services via PCS Vision Smart Device Treo 600s by palmOne to ImpactRx's exclusive network of high-volume prescribing physicians. ImpactRx plans to equip over 1,000 physicians with the Sprint solution by March 2005.

ImpactRx has a longitudinal panel of several thousand physicians across the United States who use electronic PDA technology to collect pharmaceutical industry promotion activity and physician treatment decisions for every pharmaceutical product currently marketed. Based on this new agreement, Sprint will now provide ImpactRx with a wireless solution, which will enable immediate receipt of the data collected by the physicians, anywhere on the enhanced Sprint Nationwide PCS Network. This mobile solution will keep ImpactRx on the cutting edge, allowing them to continue to deliver accurate, timely insight and solutions that help their pharmaceutical clients develop effective sales and marketing strategies.

"Sprint was able to work with our development team to design and implement a comprehensive solution that will enable our physicians to experience mobility and instant connectivity," said Patrick Bergin, senior director of Network Operations for ImpactRx. "The Sprint wireless solution facilitates our ability to meet clients' needs, as well as provide terrific benefits to our physician members."

"Sprint is able to deliver more than just minutes and devices by working with our customers from design through implementation to deliver a comprehensive wireless solution," said Maureen Link, area vice president for Sprint Business Solutions - Northeast Region. "ImpactRx will now be able to take advantage of the Sprint nationwide high-speed wireless data network to collect and transmit data quickly and accurately to continue providing groundbreaking market research for the pharmaceutical industry."

Sprint solutions for healthcare comprise a vast portfolio of connectivity, security and business-continuity solutions designed to streamline access to the data that fuels the industry. Healthcare professionals nationwide rely on Sprint for data, Internet, voice and wireless solutions. Sprint is leveraging its communications portfolio and partners to deliver the capabilities that healthcare providers need to improve quality of care and manage costs. These services and solutions include mobile solutions and applications, medical imaging, patient entertainment and communication, remote consultations, teleradiology, and distance learning. For more information, visit http://www.sprint.com/healthcare .

About Sprint

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With more than $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award- winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit http://www.sprint.com/ .

About ImpactRx

Founded in October 2000, ImpactRx physician network is the only source of longitudinal data coming from a fixed panel of high prescribing physicians. ImpactRx provides unprecedented intelligence capability for tracking the promotional initiatives of the pharmaceutical industry and determining their impact on physician behavior. Based in Mount Laurel, New Jersey, ImpactRx ( http://www.impactrx.com/ ) is a private company with investment financing provided by Me diphase Venture Partners ( http://www.mediphaseventure.com/ ), Oxford Bioscience Partners ( http://www.oxbio.com/ ), Merck Capital Ventures ( http://www.merckcapitalventures.com/ ), and 3i ( http://www.3i.com/ ).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Sprint

CONTACT: Robinette Dixon of Sprint, +1-913-794-3073,robinette.c.dixon@mail.sprint.com

Web site: http://www.sprint.com/http://www.mediphaseventure.com/http://www.oxbio.com/http://www.merckcapitalventures.com/http://www.3i.com/http://www.impactrx.com/http://www.sprint.com/healthcare

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