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Nokia and Sony Pictures Release First Memory Card Movie in South Africa

Posted on: Friday, 9 March 2007, 12:00 CST

Nokia, Sony Pictures and SterKinekor Home Entertainment have announced the release of the first movie on a mobile phone compatible memory card in South Africa.

The 512MB miniSD movie card featuring the movie "The Da Vinci Code" will be given exclusively for a limited period of time to Nokia Nseries customers when they purchase or upgrade to a Nokia N80.

In addition to the full-length feature, the 512MB movie card will have additional space for photographs, music, videos and games.

Sony Pictures and Nokia selected Mobiclip, Actimagine's patented video codec, to deliver the movie. Mobiclip offers DVD-like quality video (24fps full screen) and allows consumers to play, stop, fast forward or rewind through the movie on the handset.

"This partnership between Nokia and Sony Pictures marks a first in South Africa and we hope to continue offering customers the opportunity to view such highly-rated movies on the Nokia range of multimedia computers," commented Henri Mattila, multimedia business manager at Nokia.

"As the leading provider of movies on memory cards, Sony Pictures are thrilled to partner with Nokia to bring blockbuster titles to consumers in this innovative format," added Mike Arrieta, executive vice president of digital distribution and mobile entertainment at Sony Pictures Television.

The movie memory cards are available to all Nokia customers with proof of purchase/upgrade of a Nokia N80 multimedia computer at selected stores.

Source: Datamonitor

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