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Viacom's MTV Networks Selects Rapt's Media Monetization Platform for Its Online Properties

Posted on: Monday, 12 March 2007, 12:00 CDT

SAN FRANCISCO and NEW YORK, March 12 /PRNewswire/ -- Rapt Inc. and MTV Networks (MTVN), a unit of Viacom , today announced an agreement to license Rapt's media monetization platform across MTVN's U.S.- based online properties. Under the agreement, Rapt will deploy its Business Director, Inventory Manager, and Price Director(TM) solutions to deliver pricing and inventory controls, analytic infrastructure, and data-driven decision support capabilities for MTVN. The agreement represents a significant investment by MTVN in its digital operations, designed to help the company capture maximum value for its advertising assets.

"Establishing a strong and streamlined digital ad sales operation is the key to unlocking the full value of our online portfolio," said Nada Stirratt, Executive Vice President, Digital Advertising, MTVN. "We now offer advertisers the ability not only to buy individual sites, but also to buy horizontally across all of MTVN's digital properties, encompassing a variety of targeting criteria. Rapt is an integral piece in effectively building and pricing these products."

"Effective inventory and pricing practices represent a true competitive advantage in today's marketplace," said Tom Chavez, Founder & CEO of Rapt. "Rapt is thrilled to be working with Nada and the market-leading MTV Networks team in redefining their approach to digital media monetization."

In the United States alone, MTV Networks has 44 websites and 10 broadband services in live deployment, including branded sites such as MTV.com, Nickelodeon's Nick.com, and VH1's VSPOT broadband player, and acquired properties such as Neopets.com and GameTrailers.com. From the combination of MTVN's own web sites and its acquired businesses, the company registered more than 37 million unique users in January 2007, and ranked as the number-one online entertainment destination and the 12th most popular overall destination on the Web (comScore Media Metrix January 2007, U.S. only).

Rapt is the leader in media monetization solutions, providing technology and advisory services that drive significant annual revenue uplift by helping media companies price, predict, and provision their advertising assets.

About MTV Networks and Viacom

MTV Networks, a unit of Viacom , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Viacom is a leading global entertainment content company, with prominent and respected brands. Engaging its audiences through television, motion pictures and digital platforms, Viacom seeks to reach its audiences however they consume content. Viacom's leading brands include the multiplatform properties of MTV Networks, including MTV: Music Television, VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as well as digital assets such as MTV.com, comedycentral.com, VSPOT, TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures; DreamWorks; and Famous Music. More information about Viacom and its businesses is available at http://www.viacom.com/.

About Rapt Inc.

Rapt Inc. is the leading provider of media monetization solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of proprietary technology and advisory services. Rapt's software enables companies to price, predict, and provision their advertising assets, while Rapt's advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt's client base includes Yahoo!, Seagate, Microsoft, NBC Universal, Tacoda, Dow Jones & Company, The Weather Channel Interactive and others. More information about Rapt can be found at: http://www.rapt.com/.

MTV Networks

CONTACT: Chris Dale, Atomic PR, +1-415-402-0230, chris@atomicpr.com; orMark Jafar, MTV Networks, +1-212-846-8961, mark.jafar@mtvstaff.com

Web site: http://www.mtv.com/

Source: PRNewswire

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