New Targeted Marketing Program Launched As E-Marketing Alternative to Google for Small Businesses
Posted on: Tuesday, 13 March 2007, 15:00 CDT
CINCINNATI, March 13 /PRNewswire/ -- Leadwav, a leading provider of targeted marketing services announced the launch of a new e-Marketing Program focused on the needs of small businesses in the Cincinnati and Columbus markets. The new program, called Loyalty 2, delivers a highly targeted solution for small businesses to use both the internet and interactive e-mail to reach their customers and prospects through the delivery of on-line promotional materials to increase customer loyalty and repeat purchases.
"Paid Search through Google and others is not effective for small businesses in their localized markets," explains Richard Ries, Leadwav's President, "a huge percentage of the business community has been left behind in being able to take full advantage of the Internet. Trying to achieve sufficient search results in a local market to make the investment worthwhile is very difficult and a guessing game at best."
Loyalty 2 enables the small business owner to build their contact list through web based enrollment in a customer loyalty program customized for the individual business but managed by Leadwav. The fully managed program delivers interactive electronic coupons, newsletters and promotional materials to highly targeted and high value customers. Current clients use it to selectively reward key customers, match promotions to specific zip codes or co-brand with other businesses.
The program addresses the gap between affordability and results by providing a complete solution including high quality graphics, hosting services and full technical assistance but scaled to meet the right price for small business owners. "Search advertising is a great marketing tool -- but it doesn't fit every business. The Leadwav Loyalty 2 program finally makes the Internet truly useful to the small business owner," adds Ries.
Information on the new program can be found at http://www.leadwav.com/. About Leadwav
Leadwav is a leading provider of targeted marketing programs to enhance customer loyalty and generate sales leads based upon behavioral buying. In addition to small business, Leadwav also provides industry specific solutions for real estate agents, professionals such as attorneys and home based independent sales consultants.
Leadwav provides services to small business in 11 regional markets and to national accounts through their Independent Agent and Remote Sales Force Retention Programs.
For more information: http://www.leadwav.com/
Leadwav, LLC
CONTACT: Sarah Sing of Leadwav, LLC, +877-210-5434, or fax,+877-205-4898, or ssing@leadwav.com
Web site: http://www.leadwav.com/
Source: PRNewswire
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