View Top Line Spending Estimates to 2011 From the First Industry Projections Inside Report ‘Video On The Internet: Ad-Supported Streaming And Download-To-Own’
Research and Markets (http://www.researchandmarkets.com/reports/c52225) has announces the addition of Screen Digest’s new report Video on the Internet: Ad-Supported Streaming and Download-To-Own to their offering.
Fuelled by the growth in broadband penetration, video is quickly becoming one of the most popular types of content on the Internet. Much of the attention has been on free user generated content, especially after Google purchased YouTube for $1.65 billion.
Fortunately for media companies, though, Internet video users are showing a healthy appetite for first-run Primetime TV, gobbling it up for free–with in-stream video advertising–or by paying $1.99 per episode for a download-to-own file from iTunes, AOL Video, or Amazon. Now, through deals with iTunes, Amazon and Wal-Mart, movie studios are hoping to help themselves to a share of the Internet video pie.
This report provides data on all four Internet distribution revenue pipelines–download-to-own, subscription, rental, and the new in-stream advertising model–which debuted in 2006. The data is presented in 14 graphs, tables, and diagrams over 16 pages
The report also includes a, downloadable projection model in Excel format. The Internet Video model file includes two spreadsheets covering the advertising and paid content models on the Internet, with over 120 rows of data.
Key findings:
The analysis presented in Video on the Internet is based on findings from our new Internet Video model. The report contains top line spending estimates to 2011 from the first industry projections of:
Internet video ad spending, broken down by type of video content, including Music Video, News/Sports/Information, Television, User Generated Content, and Other Entertainment types (i.e. movie trailers, shorts).
Consumer spending and supplier revenue potential for TV-on-demand.
Consumer spending and supplier revenue potential for paid movie services.
In the report:
Internet households with high-speed access 2000-2006
Video streams served by the top Internet video sites
The top video sites’ numbers of unique video streamers
Factors driving ad-supported video growth
Existing ad-supported TV revenue to studios: broadcast, cable, syndication
Non-feature in-stream video ad spending by type 2005-2011
Paid video download volumes for TV vs. movies 2005-2011
Internet movie spending 2006-2011 on purchase, rental, and subscription
Comparison of studio revenue from downloads and DVDs for TV and films
TV’s Internet potential purchase spending v. ad revenue
Internet video’s contribution to the overall Internet display advertising market
Companies Mentioned:
AOL
Amazon
Wal-Mart
For more information visit http://www.researchandmarkets.com/reports/c52225